• Visit Britain To define a social media strategy you must first assess and understand the online landscape and the communities within.
• We did a 30 day community audit of the English speaking British tourist landscape to assess where best for Visit Britain to invest resource and energy to bring value and return for the British tourism industry and its constituent parts.
• We identified opportunity and threats / issues with key actions for them to action internally and mapped a rich local and oversees advocate network in blogs, forums and Twitter for them to engage.

Monocle are an on and offline 'global briefing' magazine covering international affairs, business, culture & design and have built up a global audience of distinguished travelers.

We helped them develop a City Guide App to be loaded onto a number of exclusive new Blackberry handsets. It covered business cities and holiday destinations such as Amsterdam, Istanbul, Hong Kong, Sao Paulo (and many more..) and provide guidance to the cities within the perspectives of shopping, luxury dining, recreational centers, transport.

Monocle was exclusively built for the new Blackberry 9700 pre-release. Monocle was distributed with the handset by default so was one of the first apps to be built for it.

Providing our leadership in delivering cutting edge technological solutions not just talking about it.

• We don’t just teach collaboration through technology. Often its starts with giving people a reason to continue a real-world relationship virtually.
• We helped T-Systems MMS, Germany’s biggest IT-Services company, and its employees make the first steps towards realising a world of sharing, talking and forming groups around interests by holding a ‘company camp’ modelled on the Barcamp events model held for bloggers.
• It was a 1 day event where employees presented to one another around live projects, personal interests, successes, failures and learnings. It allowed them to all see the cultural value to this kind of working environment.
• There were 250 participants, 40 sessions, all proposed and held by T-Systems employees
• The agenda was built in the morning by attendees, and sessions were held from employees of all departments

We are Honda Europe's retained Social Media Partner and business consultancy. We have helped adapt them to a changing landscape, safely and at a pace comfortable to their organisation. In just 8 months we have taken them on a journey that has seen them go from limited internal expertise in social media to developing a Pan-European Social Media Division that supports Product PR, Corporate PR, Marketing, Customer Service & Experience and is often invited to speak and present thought-leadership sessions at events.

• We audited Honda related conversations and communities across; UK, Germany, Italy, France and Spain
• We defined their over-arching strategy to social media with a plan to roll-out across Europe
• Trained local and Pan-European teams to be active in social media and engage with communities
• We provide live daily ongoing social media listening with recommendations to action
• We have developed a community management dashboard for them to workflow actions across teams and their agencies
• Helped them and their agencies design and implement a number of social media initiatives and measure their success
• We are currently conducting an SMA (Social Media Audit) to help streamline their operations and investment in this space
• We are developing a number of community co-creation initiatives

• We helped Grey London develop the idea for a crowd-sourced initiative to allow Honda EU engage with new communities.
• We engaged lifestyle communities across Spain, UK, Germany, Italy & France to co-create a social media activated campaign, a road-trip film, for the new CR-Z.
• People could submit their ideas for journeys they would like to make in the car which would be filmed and turned into a series of films.
• We created a team of bloggers, vloggers and tweeple to run the campaign team with Honda and Grey in order to help spread the word in an authentic way.
• 1000 routes were submitted over a 7 week launch period (we are now live in filming).
• Honda PR´s approach is now to always involve the crowd

• 90:10 Group has been working with one of the world's largest retailers - in a specific vertical for the latter part of 2010.
• We are unable to name the household brand at this time but references are of course available.
• We have conducted a community landscape audit of all relevant and open online conversations to identify influencers, key channels and strategic opportunities.
• We completed wide-ranging global competitor analysis to identify most effective community strategies and tactics.
• Both elements were used to inform a co-creation strategy for the delivery of an engagement-driving community platform within the vertical.

• International health care company Bupa has commissioned 90:10 Group to conduct a community landscape audit of all relevant and open online conversations.
• This will not only identify key influencers in the specific niche we are investigating - and provide a benchmark for online sentiment - it will also help inform the development and application of a co-created social media strategy.
• 90:10 Group will also be retained to activate the strategy focusing on creating tactics with the interest groups for whom they are intended.
• More detail of our involvement will be freely available in 2011.

• The biggest name in UK vocational education - City & Guilds - has turned to 90:10 Group to embed and activate new marketing and innovation principles driven by the tools and techniques of social media.
• Work has begun with a social media training workshop covering the basics of what social media is, how large it has become and how rapidly it is growing, its impact on the individual and on organisations and revealing how marketing techniques can be updated to take account of the changes to the landscape caused by our growing use of social media.
• The workshop also includes hands on training in the use of key social media.