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Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
Opinion across Europe & MEA
Our thinking
03 Feb
Network
For the first time ever I have received a warning that mysmartphone data usage was coming close to my monthly limit.It’s actually only the second month I’ve had a data limit –part of the joys of a new contract with O2 on an iPhone 4S.I was assured when taking it out that my data usage was wellwithin the limits they set. (A quick check of my records reveals I used no more that 175mb/month in the 3 months previous to the...
02 Feb
Network
Image via http://www.oldukphotos.com: Kingsway 1920This decade looks increasingly as if it will be defined by the clash between those seeking to make the old world more efficient and those aiming to build a new one.By which I mean as we hurtle towards the flowering of the full impact of digitally-driven faster, easier, cheaper, group-forming abilities, the defenders of the old will seek to use the technologies simply to lower...
01 Feb
Network
Facebook's valuation is - apparently - justified by how much more accurately it will be able to target folk for 'conversion' very soon.Not a religious thing, but that greater than ever ability to spot you and sell to you that you've been waiting for (ah hem).Hmmm.Our pension fund holders are really going to pile into Facebook based on last-century's ad model?Let's review for a moment.Facebook is not an audience. It is an...
