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Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
Opinion across Europe & MEA
03 Feb
GPS, data caps and a crushing blow to location based services
David Cushman
For the first time ever I have received a warning that mysmartphone data usage was coming close to my monthly limit.It’s actually only the second month I’ve had a data limit –part of the joys of a new contract with O2 on an iPhone 4S.
I was assured when taking it out that my data usage was wellwithin the limits they set. (A quick check of my records reveals I used no more that 175mb/month in the 3 months previous to the new contract).
I thought nothing more of it.
Until I got a text on Jan 31 telling me I’d used 80% of my 500mblimit and it wouldn’t be reset until February 7.
I hadn’t been streaming radio or video. I had maybe shared ahandful of images the whole month. My iCloud settings were set to synch onlywhen on wifi and the phone is plugged in.
In fact I did all the checks and there seemed little outof the ordinary.
In short I had used my 4S pretty much as I had the 3G it replaced and it was eating 3 times as much data.
In short I had used my 4S pretty much as I had the 3G it replaced and it was eating 3 times as much data.
O2 (via twitter) suggested it may be apps I’m running in thebackground. But of course apps don’t really run in the background, they onlyactivate when called on (at least any built for IOS4).
I checked anyway. Cleared out loads of stuff in there.
The critical ones, it may be, are those which require GPS –ie location based stuff. The two key culprits for me; Googlemaps andFoursquare.
I’d rather like to leave them on, for the obvious reasons.
And I suspect the nascent location based services industry (which the telco's would also benefit from)would rather like us to leave them on, too. Because, unless I’m very much mistaken, the new limits ondata use the telecoms industry seems so keen on look ready to strangle it atbirth.
Don't know about you but I feel like I'm paying so much more for so much less. In the meantime, I guess this is what Onavo.com is for - download it free at the appstore.
And talking of App(le) Stores, O2 ended up setting up an appointment for me at my local Apple Store. They say they have had cases of iCloud using 3G for back-up even when it appears to be set to Wifi. They also, kindly, added a free data bolt-on to cover me this month while we investigate.
But if Apple can't find an issue with my phone (and I will update this when I have a result) then O2 and other providers may have to face up to the issue that their data limits are woefully inadequate to support today's smartphones and the ecosystem they promise to deliver.
And talking of App(le) Stores, O2 ended up setting up an appointment for me at my local Apple Store. They say they have had cases of iCloud using 3G for back-up even when it appears to be set to Wifi. They also, kindly, added a free data bolt-on to cover me this month while we investigate.
But if Apple can't find an issue with my phone (and I will update this when I have a result) then O2 and other providers may have to face up to the issue that their data limits are woefully inadequate to support today's smartphones and the ecosystem they promise to deliver.
FasterFuture is regularly updated by David Cushman
Our thinking
03 Feb
Network
For the first time ever I have received a warning that mysmartphone data usage was coming close to my monthly limit.It’s actually only the second month I’ve had a data limit –part of the joys of a new contract with O2 on an iPhone 4S.I was assured when taking it out that my data usage was wellwithin the limits they set. (A quick check of my records reveals I used no more that 175mb/month in the 3 months previous to the...
02 Feb
Network
Image via http://www.oldukphotos.com: Kingsway 1920This decade looks increasingly as if it will be defined by the clash between those seeking to make the old world more efficient and those aiming to build a new one.By which I mean as we hurtle towards the flowering of the full impact of digitally-driven faster, easier, cheaper, group-forming abilities, the defenders of the old will seek to use the technologies simply to lower...
01 Feb
Network
Facebook's valuation is - apparently - justified by how much more accurately it will be able to target folk for 'conversion' very soon.Not a religious thing, but that greater than ever ability to spot you and sell to you that you've been waiting for (ah hem).Hmmm.Our pension fund holders are really going to pile into Facebook based on last-century's ad model?Let's review for a moment.Facebook is not an audience. It is an...
