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Newsroom
We are business people first, social media specialists second.
The network
Meet Jamie Burke
CEO 90:10 Group
Board
Jamie has a long history in launching successful start-ups in and around the social media space; a online gaming community network in 2002 later sold to a number of gambling operators and more recently Brando Social (a social media agency in 2008).
He has successfully planned and delivered multi-channel digital campaigns both globally and locally for the likes of Microsoft, Rank Group, Kraft, B&Q and social media specific initiatives for Sony Ericsson, Honda Europe, Orange, and Governmental agencies via the COI. He understands how to combine business practice with social theory and is focused on growing the group globally bringing together best of breed from each market and ensuring high client service standards.
Meet Patrick Attallah
MD for France & Italy - CEO 90:10 Middle East
Managing Director, Board
Patrick is a French/Lebanese leading social media strategist and digital thought leader. He is regularly invited to speak on the impact of social (media) technologies on businesses, brands and hence decision makings. He is at heart a ‘digital’ entrepreneur with 20+ years experience in media, marketing and organizational change, having setup and run many telecom and technology-based businesses. Patrick has in the past successfully developed and delivered globally digital professional services and community solutions for the audiovisual industry working with the likes of Microsoft, Philips, ISAN and Thomson. He is now focused on developing 90:10’s social media consultancy services in France, Italy and the Middle East.
Meet David Cushman
Managing Director 90:10 Ltd
Managing Director, Board
David Cushman is an evangelist for (and author of) The Power of the Network.
His blog FasterFuture.blogspot.com is ranked in the world’s top 10K by Technorati (of 300m). It focuses on the transformational power of social technologies and the new efficiencies and innovations they deliver.
He has 20+ years experience in media, advertising, marketing and organisational change and is regularly invited to speak around the world on the impact of social technologies.
He is a Trustee of UK national charity CitizensOnline.org
Meet Dinis Guarda
Head of Communications and Marketing
Managing Director, Board
Dinis Guarda’s background experience is in international management, marketing / communications, web, publishing and content working in initiatives with UN, governments, financial companies, Reuters, Tate Modern, P&G, Alcatel, Vodafone, Nike amongst other. On a business, creative and entrepreneurial level, Dinis has worked / collaborated with people such as David Bowie, Patti Smith, Depeche Mode, Michel Gondry, Steen Jakobsen, Brian Solis and many others.
In the last 3 and half years Dinis Guarda co-managed Saxo Bank’s web / online marketing global plan of action, its localization, video and tech related subjects. He defined & managed social media strategy for the organization. He created tradingfloor.com and co-developed the business web platform of the Spanish / Latin America websites saladeinversion.es and saladeinversion.com.
He is a guest lecturer at Copenhagen Business School and an active speaker in conferences and other educational events and workshops. Dinis Guarda is founder of timizzer.com and ikonoklash.com. With an MA in New Media, he writes regularly in dinisguarda.com, industry websites, magazines and has been publishing books and magazines.
Meet Ian Murray
Head of Insight
Managing Director, Partner
Ian is a business leader and insight specialist with over 17 years experience delivering inspirational strategic advice to many of the world's leading brands including Mercedes, Audi, Sony, Nokia Kellogg’s and Unilever. Ian has held board level positions in leading research consultancies operating within the Interpublic and Omnicom networks. Immediately prior to joining 90:10 Ian was Managing Director of Hall & Partners Europe based in London.
As the leader of 90:10’s global insight practice Ian is a passionate advocate for the power of open insight and it’s transformative power in leveraging novel ideas and the creation of deeper relationships, richer communication and more relevant products and services.
Meet Michael Litman
Head of Engagement
Managing Director
Michael Litman is formerly a digital strategist at Poke working on behalf of Orange and Huffington Post. Prior to that, he was a social media planner at Dare, the digital advertising agency of the decade where he worked across Premier Inn, Standard Life, EA and Sony. His passions are innovation, future thinking, creativity and how these can apply to brands in social media. In his spare time he runs a highly trafficked and well-regarded blog along with writing for numerous other industry publications such as Mashable, The Wall, .net and Adverblog. He has worked for a diverse range of clients ranging from technology, mobile, consumer, hospitality, automotive, FMCG to public sector.
Meet Franz Patzig
Head of Germany
Managing Director
Franz is consultant, project manager and blogger. He is self-employed since 1991 and working in internet industry since 1998. Since the beginning of social media he was mainly engaged in that field. He help customers to understand social media, to develop and to implement appropriate strategies and to start conversations.
Further he organizes Open Source and the very popular Web 2.0 BarCamp conferences in China, Germany and soon Belgium. Among his clients are QSC AG and Deutsche Telekom (T-Systems).
Meet Gianluigi Cuccuredu
Head of 90:10 Netherlands
Managing Director
A proactive digital activist, Gianluigi is on the fronline of open business and thought leadership. Social media and the digital space are the passion and focus of Gianluigi ever since he started doing business in the late 90′s. Fluent in Marketing Management and E-Business, he understands what it takes to build successful (online) marketplaces.
As a marketing technologist he connects the dots between technology, marketing and innovation, the consequences and opportunities for businesses. Worked with Top 500 international and Dutch companies & lectured in several universities.
Meet Ilkut Terzioglu
Associate
Ilkut has just completed an MA in Digital Media and Creative Economy at Kingston University – focusing on start-ups and their role in the creative economy. His studies have included media, advertising, design, photography and innovative ways to communicate. His first degreee was in communication and design at the University of Bilkent, Turkey. He has a passion for both creativity and self-improvement.
Meet Bilal Sununu
Head of 90:10 ME Saudi Arabia
Managing Director
Bilal’s portfolio spans years of IT and marketing experience in Saudi Arabia. Since 1993, he held several key positions with many renowned organizations such as Microsoft where he was a founding member of their operations in Saudi Arabia and General Manager in 2001. Sununu has established multiple ventures in IT and marketing services around the region. He currently heads Business to IT Services (B2ITS), a leading consulting and infrastructure solutions provider in Saudi Arabia. He has also founded and established ThinkOut Marketing a marketing agency focusing on digital marketing and social media marketing.
Meet Jason Fashade
Analyst
Snr. Associate
Jason has gained several years experience in account management, strategic planning and research. His experience extends to leading social media research reports and managing co-creation initiatives for global brands such as Honda Europe, Bupa, Tesco and several more.
Jason's experience has required him to coordinate and manage projects on a Pan European level. He is a creative thinker and aims to offer his clients innovative strategic advice using emerging platforms and tools.
Helping businesses connect with communities and providing insights into their consumers is at the heart of Jason's experience.
Meet Jennifer Herzog
Social Media Analyst
Snr. Associate
Jennifer is social media analyst for 90:10 Germany.
After her Bachelor Degree in Geography and Political Science, she studied Political Management, Public Policy and Public Administration. After an internship at an office of the North Rhine-Westphalia Parliament, where she developed web 2.0 strategies, she focused on various projects. Jennifer gained a lot of experience on social media marketing, PR, public administration, change mangement, HR and diversity management. She also worked at the News Editorial Department of local radio stations.
Meet Elise Vermersch
Snr. Associate
Elise brings significant experience in the fields of digital advertising, communication and marketing, having worked in worldwide communication agencies and for advertisers. Her main areas of responsibilities include strategic consulting in delivering multi channel 360 strategy for brands positioned on consumers and business markets, involved in luxury, pharmaceutical, automobile, real estate and entertainment sectors.
Elise specifically developed innovative PRM and CRM social gaming, co creation and brand content campaigns on social media in the aim of getting closer to the online communities advertisers and of having a better knowledge of their consumers insights. When she turned 27, she decided to run her own business willing to implement a pragmatical approach in the projects she handled.
Elise holds a master degree in marketing and communication from French Business & Management School (ESC).
Meet Katrin Hermann
Social Media Analyst
Associate
Katrin holds a Bachelor Degree in International Tourism and Hospitality Management (University of Bad Honnef and San Diego State University) with a strong focus on Intercultural Management and Marketing. In connection to her Bachelor thesis, she researched the effectiveness of Social Media for Destination Marketing. Katrin has profound knowledge of the tourism industry and professional experience in managing intercultural projects and international events. During her work for global tourism companies, she acquired skills in brand management, integrated marketing communications and project management.
Meet Lidia Miras Martinez
Head of 9010 Spain
Jnr Partner
Lidia has extensive experience in running social media initiatives in both the UK and Spanish markets for clients ranging from Sony, Diageo (Baileys), BBC, PlayStation, Volvo and Unilever (Aero, Kit Kat and Dove). She has worked at or provided consultancy to a number of leading UK social media agencies such as Immediate Future, Mindshare, Brando Social and We Are Social giving her unprecedented experience in how such service business tick. Her role is now focused on growing the 90:10 Spain business, team and client list.
Meet Lucia Lagarrigue-Aumonier
Senior Analyst
Associate
Lucia is a social media analyst. After an internship as a community manager in the biggest french online community Doctissimo, she worked as a Social Media consultant for the past year. Lucia brings her experience in building online communities and brand content campaigns, helping brands such as Naf Naf, Charal and Bache-Gabrielsen Cognac get closer from their consumers.
Meet Monica Karam
Strategist & Managing Partner 90:10 ME Lebanon
Partner
Monica started her professional career in PR and Marketing, working with media agencies in the Middle East. She caught the “digital” bug when she headed marketing for a local search engine and since, her career grew up from the digital sphere to leading, developing and managing social media strategies at Diwanee. Her field of expertise covers Social Media Marketing and Engagement as well as Digital and Creative Communications. Monica has an excellent knowledge of both the Lebanese and GCC markets developing for brands such as L’Oréal, Samsung, STC, Pepsi and Eurosport Arabia their online and social media marketing strategies.
Meet Ricardo Guerrero
Head of Colombia
Managing Director
Ricardo is an Economist and MSc Management from the LSE. He has specialised in using market research & intelligence to inform everything from marketing to business design and innovation since the dot com startups in 1999. His approach to research consultancy creates customer centric strategies and socially influenced marketing.
Meet Rubén Miras
Associate
Associate
Rubén is 90:10 Spain’s business analyst. He has experience in strategic business planning and consultancy now focused on using social media to optimize business efficiency and innovation. His broad understanding of how the whole business operates allows him to see the bigger picture in which communication sits.
Meet Bilal Hallab
Jnr Partner
I am a Digital Advocate by Passion and Social Media Strategist by Profession. My career extends to working with several multinational communication agencies, started in Advertising & PR during the early years and evolved into Brand and Digital Activation.I bring extensive knowledge & expertise on digital and technological integration in campaigns. During my years of experience in KSA & the Middle East, I have been involved with the success of top brand campaigns in the FMCG, Telecom, Automobile and Tobacco sectors such as Volkswagen, Sony, British American Tobacco, Mars, Go Telecom & Unilever. My passion to digital is limitless and through my blog, DigitalAdvocate.net, I share with the world my views on what’s happening today on digital and social media.
Meet Steffen Hück
Director of Innovation
Managing Director
For the last four years, Steffen has worked in Open Innovation and Co-Creation with brands such as Nivea, Kraft Foods, Mars and Danone at German innovation agency HYVE.
He was Senior Project Manager there, responsible for qualitative innovation research and co-creation projects. He also has worked in marketing consulting and gained product management experience from his time with the BMW Group.
Steffen is a member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” and a regular speaker at research and innovation conferences. He is a well-known expert for ‘Netnography’. Last year he organised the first barcamp on Netnography (www.netnocamp.de). His paper “Netnography Research – Community Insights in the Cosmetics Industry” was nominated as best paper of the ESOMAR Consumer Insights conference 2009.
Meet Andrea Colaianni
Snr. Associate
Andrea is a Marketing and Social Media Strategist with strong expertise in engagement, storytelling and Word of Mouth. He has been working as Social Media Consultant for the past 2 years, having helped a number of blue-chips successfully implement buzz and social media activities in both the automotive and luxury sectors. Andrea also lectures New Media at the Università di Economia di Urbino, and he recently co-authored a Social Media Marketing book. A passionate blogger, he blogs both in French and Italian.
Meet Stephan Junghanns
Consultant
Partner
Stephan is a graduate sociologist with 15+ years of extensive experience in the world of advertising. Since 1998 Stephan was working as Creative Director at Ogilvy for international clients such as IBM, SAP and American Express developing the core creative idea and setting up integrated campaigns in brand building channels, new media and one-to-one comms. His work is highly recognized with dozens of international and national creative awards from Cannes, Clio, New York Festival, Art Directors Club etc.
Having always enjoyed academic work, Stephan has combined bis professional life with teaching as a professor at various German universities. Last year he started his own business consulting clients with creative brand strategy, helping them transform their activities to netbased communications.
Meet Thierry de Baillon
Senior Social Media Strategist 90:10 France
Partner
Thierry has an extensive background in marketing, trends analysis and design, and 15+ years of experience in conducting consulting missions for companies such as Gaz de France, ST Dupont, L’Oreal, Unicef, and international fashion trend offices. Since 1998, he accompanies organizations of all sizes through the transformation and opportunities brought by digital technologies. Passionate about human behaviors and the changing nature of work, he focuses as well on internal collaboration than on customer-centric social strategies.
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