Feeds from:
Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
Increasingly the old Advertising model no longer works.
Media Owner
Community Insight Most media owners know very little about their community.
As all online media is becoming socialised with share buttons, bookmarks and integration with social platforms such as Facebook Like and Twitter Anywhere users begin to reveal a lot about themselves.
By understanding what people share and with whom there is the opportunity to understand not only what motivates them but also their peers.
This is a great opportunity to identify your key influencers and measure the real value to advertisers on engaging with them on your platform. It can mean better targeting but also the ability to offer new product lines such as Community Insight, collaborative environments.
We have developed a number of technologies and processes that help you gain the insight yourself and to offer it to your advertisers.
Media Socialisation We help you understand and if required implement integration of social technologies to ensure your media platform is as open as possible for sharing.
Brief Response Increasingly marketing agencies and their clients want to not just advertise on one silo.
Community Development We help turn your audience / readership into active communities.
