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Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
9 de February 2010
Anglia Co-operative
90:10 está trabajando con uno de los líderes minoristas del Reino Unido, Anglia Co-operative, en el desarrollo de estrategias para la ejecución de los siguientes objetivos:
• Promover la interacción con los miembros de la Sociedad / clientes / empleados - ofrecer canales externos de comunicación.
• Escuchar y participar - Fortalecer las relaciones con los miembros / clientes / empleados
• Dar un mayor control sobre marcas / servicios a los que los utilizan
• Permitir a los miembros / clientes / empleados a contribuir a las políticas empresariales y sociales
• Generar "worth of mouth" (recomendación de persona a persona)
• Aumentar el conociemiento de Anglia Co-operative marcas / servicios
• Generar ventas directas online
• Mejorar la crisis / gestión de oportunidades
The Anglia Co-operative tiene 131 años de historia y una facturación anual superior a los 300 millones de libras.
Tiene 3.700 trabajadores en el Reino Unido en supermercados, tiendas, muebles para el hogar, gasolineras, agencias de viajes, peluquerías, salones de belleza y tiendas de electrónica.
