Businesses are increasingly adopting customer-focused processes to gain competitive advantage. But for building a business around customers, companies need to understand them. They need to engage in regular dialogue and conversations.Research has shown strong evidence that Social Media Engagement correlates to Financial Performance (see report on world’s most valuable brands – Who’s most engaged?). This ...
9 de Marzo 2010
Patrick Atallah
Thursday this week I will be participating in the Dachis Group's Social Business Summit, speaking on Publicy and The Erosion Of Privacy (incidentally, I am speaking on the same topic tomorrow, at the We Media conference in Miami).Dachis Group is also partnering with Somesso to hold a Social Business Summit in London next week:On March 18, SOMESSO and Headshift/Dachis Group will host Europe’s first Social Business Summit;...
9 de Marzo 2010
Stowe Boyd
I was invited to Diageo’s Jose Cuervo Tequila open audition at Cargo last week, to celebrate the launch of their latest Tequila Face initiative. To get into the Mexican mood, we were each transformed into various fictional characters (hence the pics). I played Juanita Sanchez, a Tequila and Coke loving Mexican DJ The one ...
9 de Marzo 2010
Laurence Borel
In a long-tail world it’s becoming increasingly impossible for any single organisation to deal with the fragmentation of demand. Apple’s solution – with its iPhone – was to become the platform for others to service demand they identified. Those closest to their own niche could deliver products and services which were a better fit than ...
9 de Marzo 2010
Jamie Burke
If you have an hour spare and want to see Eric Schmidt’s keynote at Mobile World Congress Barcelona, check out the below – with subtitles in case you miss any of the words.The best bits come from 35 minutes in – question time. Interestingly, I have faced some of these questions (or assertions) before, ironically ...
9 de Marzo 2010
Jonathan MacDonald
Last year I came up with an idea for people to pay for hotel stays with their privacy. It’s called Eyehotel.TV and is a social experiment to see whether real reality TV is more compelling than the manufactured versions we get on regular television. It is an experiment to see whether there is demand to ...
9 de Marzo 2010
Jonathan MacDonald
By (almost) anyone's count, stats, vibe, gut, whatever... 'social media' is becoming the dominant form of media across the world.We are collectively and globally spending more of our time taking part in it than we do passively receiving all the other broadcast media put together.And with that position of dominance comes responsibility.In large traditional media companies (such as the ones I spent much of my life working in)...
9 de Marzo 2010
David Cushman
William James once wrote, "You can judge a man's intelligence by how well he agrees with you." In that regard, David Gelernter is my main man. In a recent but oddly titled piece at Edge.org (what a nice name!), Gelernter could have been reading one of my recent slide shows:- David Gelernter, Time To Start Taking The Internet Seriously 13. The traditional web site is static, but the Internet specializes in flowing,...
9 de Marzo 2010
Stowe Boyd
The uk's advertising standards authority wants to apply the same rules to brand-run Twitter accounts and Facebook pages as it does to TV ads and billboards: (via The Guardian) http://bit.ly/darbhbOn the face of it the drive to enforce legality, honesty and truthfulness seems wise.They (the Advertising Association) even say they are advocating this primarily to protect children; Always a good tactic to deploy to deflect those...
8 de Marzo 2010
David Cushman
The above was aired at the Oscars earlier. The first official iPad advert! Lovely isn’t it?. I’m a big fan of convergence. Any machine and a screen. But there are 4 reasons why I’m not going crazy about the iPad:1. The inability to multi-task. I am a productivity fan so this is a deal breaker2. ...
8 de Marzo 2010
Jonathan MacDonald
This is an experimental film made up of over 35,000 photographs. It combines an innovative mix of stop motion and live projection mapping techniques.SCINTILLATION from Xavier Chassaing on Vimeo.Ich empfehle Fullscreen, wenn es der Rechner hergibt!
7 de Marzo 2010
Franz Patzig
We like to call out to the leading idea people and mobile passionistas to join us at a remarkable event this spring, set in the 100-room MLOVE castle:*****SPECIAL PRICING 25% OFF – BOOK NOW AT WWW.MLOVE.COM*****We are glad to announce the newest additions to our speaker list:Jimmy Wales, Founder, Wikipedia (S.F. / NYC)Nick Heller, Strategic ...
7 de Marzo 2010
Jonathan MacDonald
Watching Socialtext's announcement this week about the newest major release of their flagship technology, I knew that had done some great work. I got the demo today, and it looks really great.Socialtext has extended way past the baseline functionality that made them a pioneer in social technology for business. They started with wikis, and last year released Socialtext signals, an integrated enterprise microblogging capability...
5 de Marzo 2010
Stowe Boyd
Advertising has alot to do with Chaos Theory and I will show you how. However, lets start with a guy called Alan Turing who, by the way, was an absolute genius.Many may not have heard of him, but on the 10th of September 2009, Gordon Brown made a formal apology for the way Alan was ...
5 de Marzo 2010
Jonathan MacDonald
Since I don't drive much, I often miss trends like digital billboards:- Matt Richtel, Electronic Billboards Called Another Driving Distraction The billboard industry argues that the new signs are part of a larger technological and economic shift to a paperless society (no more crews hoisting and removing ads from billboards) and that they give advertisers more flexibility.Marketing materials published last year by Clear...
5 de Marzo 2010
Stowe Boyd
Zum wiederholten mal startet gerade eine Diskussion über Monetarisierung von Blogs, ausgehend diesmal von Basic Thinking, das nach Roberts Verkauf von einem kleinen Team von Redakteuren betreut wird – und das sehr professionell und erfolgreich. Man kann den Content dort mögen oder nicht – das spielt in diesem Zusammenhang keine Rolle.Dort hat man beschlossen, den ...
5 de Marzo 2010
Franz Patzig
I am yet to meet a blogger who doesn’t like receiving comments and feedback on their articles… But occasionally, the feedback you receive is not what you had in mind.As your blog grows, it becomes more exposed to negative comments…. But these comments are in fact good for your blog.You can be wrongYes, really. Everyone ...
5 de Marzo 2010
Laurence Borel
A common feature across the Middle East region is that young people make up a relatively high percentage of the population (in some over 50% are less than 21 years old). In most countries the “net generation”, regardless of its geographic location or cultural background, tends to be comfortable with online technologies and prefer the speed and variety of content delivered through the ...
4 de Marzo 2010
Patrick Atallah
The recent foofarah about Facebook ads (see Brad Stone's Ads Posted on Facebook Strike Some as Off-Key) led contributor David Gallagher to an experiment:What's In Your Facebook Ads?A look at Facebook’s “Create an Ad” page inspired an experiment. Facebook lets advertisers aim their messages at people in certain places or age ranges, but also at those who have particular keywords in their profiles. I realized I...
4 de Marzo 2010
Stowe Boyd
- Nick Bilton, An Explosion of Mobile Patent LawsuitsWithin the last year, for example, Apple was sued by the Taiwanese company Elan Microelectronics over alleged infringement of touch-screen patents. Nokia went on a lawsuit spree, suing Apple, Samsung, LG and a variety of other mobile handset companies. Kodak sued several companies over patents related to the companies’ digital-imaging technology. And on...
4 de Marzo 2010
Stowe Boyd
File under 'technology bound to make it's way into augmented reality':- Rik Fairle, Pentax Toughens It Rugged CameraHere’s a new trick that several vendors have added this year. In addition to face-recognition technology that can register as many as 32 faces, the [Pentax camera model] W90 includes new pet recognition that can recognize and enhance images of up to three preprogrammed faces of dogs and cats. You can set...
4 de Marzo 2010
Stowe Boyd
I was rocked back on my heels when I read a Maureen Dowd column yesterday. She has recently visited Saudi Arabia, and in discussions with the Saudi Foreign Minister, Prince Saud al-Faisal about the changes coming in the near future of that country's liberalization. After talking about women's role in the future Saudi Arabia -- there are female lawyers there, now, albeit in a very limited role, and Saud looks ahead to a time...
4 de Marzo 2010
Stowe Boyd
The movie explains what usually happens if a barcamp organizer pitches a new barcamp sponsor.Wenn ich jemals ein Déjà-vu hatte, dann ist es das. Ein Gespräch, das ich schon hunderte mal geführt habe – im gleichen Wortlaut. Jeder der schon mal auf Sponsorensuche für ein BarCamp war, wird jetzt unter dem Tisch liegen.Gefunden bei ...
4 de Marzo 2010
Franz Patzig
Embedded in a deeply ambivalent post in which he announces the end of his blogging, Joel Spolsky distills great advice from Kathy Sierra on the topic of... blogging... which he is quitting to grow his business. Hmm.Well, first, let's look at the advice from the incomparable Sierra, as channeled by Spolsky:Let's Take This OfflineSo, what's the formula for a blog that actually generates leads, sales, and business success? I...
3 de Marzo 2010
Stowe Boyd
A week ago, Yammer released a big upgrade to their 'Twitter for the Enterprise' solution. But in a very strange way.They have introduced something called 'Communities' which are intended to complement their existing corporate accounts. But they way they work is confusing. Or at least I am confused.The original model for Yammer still stands for people who want to create a Yammer network for people sharing a corporate email...
3 de Marzo 2010
Stowe Boyd
Yesterday, apparently, the uploaded presentation I had given for the NYC AIIM chapter was briefly popular on Slideshare:via email"The New Web: Social, Real-Time, And Mobile" is being tweeted more than any other document on SlideShare right now. So we've put it on the homepage of SlideShare.net (in the "Hot on Twitter" section).By the time I went to look at it, it had marched off the list into obscurity.
3 de Marzo 2010
Stowe Boyd
I've been lucky enough to bag myself a place at the SOMESSO / Headshift Social Business Summit in London on March 18.Places are limited to 100 and keynote speakers include Jeff Dachis and JP Rangaswami. It's very much not just a passive consumption event though. Attendees are expected to help design the future.If you'd like to join us, I do have a limited number of discount codes available to distribute.To get one, drop me an...
3 de Marzo 2010
David Cushman
I'm fuming.I've just wasted more than an hour on a call which could have lasted 30 seconds. If the caller had been upfront and honest.An organisation called me because they had been 'given my name' in association with my work with NinetyTen and CitizensOnline (at least that's what they said). They felt we should be introduced to senior people in the UK Government to help effect change after the next election.They asked...
2 de Marzo 2010
David Cushman
It's March. So it must be time for the next (the second!) monthly Social Business Innovation Award.And, just as last month, they can't happen without you.Right now we need to work together on nominations; making them and attracting suggestions from others. Later in the month we'll need to join together to vote.Last month found a worthy winner in BusinessCard2.0.This month let's focus on businesses and organisations which have...
2 de Marzo 2010
David Cushman
The first evidence of my participation at the True/Slant content news network:I am going to be writing about the exploding New York technology scene and related topics in a new blog at True/Slant. I am not sure of the title, but I like the 'greenhouse' metaphor. I am looking for suggestions.About the beat: I am obviously intrigued with the NYC tech scene. That's why I left San Francisco for New York. The ingredients needed for...
1 de Marzo 2010
Stowe Boyd
David Cushman and I recently attended OMEXPO in Madrid to present ‘The Death of Advertising’ to the Spanish digital industry (Powerpoint below). What we are getting at is that we believe all the energy put into making the way ads are delivered online better hasn’t led to much value for either the user, the advertiser ...
1 de Marzo 2010
Jamie Burke
La blogosphère a parlé, nous avons écouté, et après mûre réflexion finalement décidé de ne pas participer à Paris 2.0, un évènement qui avait pourtant l’air prometteur.Je suis sûre que vous avez tous vu les nombreux articles à ce sujet publiés dans la blogosphère française…En ce qui nous concerne, ce n’est que partie remise, et ...
1 de Marzo 2010
Laurence Borel
As promised, here's the slidedeck Jamie Burke and I presented in Madrid last week. By way of disclosure we were in Madrid for the official launch of 90:10 Spain - and took the opportunity to present our thinking at the OMEXPO.The slides ask the question, if advertising didn't exist today, would you reinvent it? We think too much digital tech, innovation and effort has been focused on making a better message when what is better...
1 de Marzo 2010
David Cushman
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28 de Febrero 2010
Jonathan MacDonald
–Today in the Sunday Times there was an article about ITV advertising revenue growing by 18%.Almost at the end of the article was mention of the CEO hitting the cost saving targets.In the same way as we must differentiate revenue (vanity) from profit (sanity), we must ensure that financial growth is specified in terms of ...
28 de Febrero 2010
Jonathan MacDonald
Lohr says our approaches to online privacy are no good, but the experimental alternatives he mentions are at best mildly interesting, but don't seem to be strong in any way:- Steve Lohr, Redrawing the Route to Online Privacy On the Internet, things get old fast. One prime candidate for the digital dustbin, it seems, is the current approach to protecting privacy on the Internet.Lorrie Faith Cranor supports developing...
28 de Febrero 2010
Stowe Boyd
Jeff Jarvis was nearly marooned due to the recent storm in the Northeast, but thi sled him to a new insight about the powerful opportunities for business through operational publicy: simply publishing what used to be private.- Jeff Jarvis, Operaitonal TransparencyI am in Tampa waiting to fly back home to New Jersey and, thanks to the snowicane but rather than sitting in the usual information vacuum to which airlines subject...
27 de Febrero 2010
Stowe Boyd
During the Haitian Earthquakes first frightening days, the web world reacted in nearly instinctive fashion, clamoring for help, money, and technological approaches to mobilizing. The world's larger response led to emergency crews trying to assist, doctors and nurses working in makeshift hospitals, and people the world over sending money and emergency supplies.Even so, the devastation was unimaginable. And the Haitian people...
27 de Febrero 2010
Stowe Boyd
90:10 France co-organisera le prochain Paris 2.0 du 8 au 12 mars prochains à l’Espace Kiron.Alors c’est quoi Paris 2.0?Paris 2.0 c’est plus de 120 intervenants de tout secteur du web social et du 2.0, média, marketing, communication, innovation, design, enterprise, qui partageront avec vous leurs expériences et réflexions en cours des médias sociaux, ...
27 de Febrero 2010
Laurence Borel
Does anyone know anything about this? It’s going viral…
25 de Febrero 2010
Laurence Borel
There is a great opportunity for businesses to use social media to enable conversations and to create communities that extend their capabilities and engage their constituents in richer ways that results in higher retention, lower risk, increased ROI, and faster operational capacity.Businesses entering the social media space must first figure out where their audience is ...
25 de Febrero 2010
Patrick Atallah
–We are no longer living in times where our private conversations remain private.Our inner thoughts, expressed amongst friends, quietly, are now subject to instant distribution over millions of people within seconds, and frankly, there is no delete button quick enough, provided someone can screenshot before you have second-thoughts.Misinterpretation is so easy when information is taken ...
24 de Febrero 2010
Jonathan MacDonald
There's a rule about new technologies - bleeding edge tech doesn't equal bleeding edge demand. I'm old enough to remember Betamax.Electronics companies have a track record in this kind of failure. Famously (and quoted in Blue Ocean Strategy) Phillips CD-i was a commercial flop because it tried to do too many things - and customers weren't sure what value it could add to their lives.That and the fact the games were...
24 de Febrero 2010
David Cushman
The whole National Bullying Hotline mess of the last couple of days (links below will fill you in on the row surrounding British PM Gordon Brown) has had one unintended victim: BullyingUK.This genuine and effective charity has been tarred with a very nasty and impactful brush. Some of its would-be clients - many of them vulnerable school kids - have been put off by the fear that their confidentiality will be breached - in the...
23 de Febrero 2010
David Cushman
We’ve been busy here at 90:10 working on the launch of the new Honda CR-Z Hybrid through Social Media, and our plan is to create a crowdsourced European Road Movie, featuring Internet users from the four corners of Europe! Pretty cool, huh?We’re currently at the first stage of the campaign, where Internet users can submit ...
22 de Febrero 2010
Laurence Borel
Last week in Barcelona I enjoyed a panel discussing Mobile Advertising and Marketing with some of the top thinkers from all over the world.Paul Berney, the EMEA President of the Mobile Marketing Association asked me whether, after saying for several years that Privacy, Permission and Preference were the key focal points, I was happy that ...
22 de Febrero 2010
Jonathan MacDonald
I'll be in Madrid for the OMEXPO on Feb 24-25. I'll be presenting alongside Jamie Burke (CEO at 90:10) on the, obviously, non-controversial subject of: The Death of Advertising.This is how our 45 minutes is being sold:90:10's Jamie Burke and David Cushman confront you with the end of business as usual.They'll examine how everything you thought you knew about traditional advertising will fail you in the rapidly emerging and...
22 de Febrero 2010
David Cushman
‘Phishing’ (pronounced ‘fishing’) is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Below is an informative video by Sophos about the ‘LOL’ Twitter Phish that’s swimming around at the moment.For those in the know, these ...
22 de Febrero 2010
Jonathan MacDonald
Since last quarter of 2009, we’ve seen companies like FourSquare and Gowalla – companies allowing customers to check into physical locations and earn badges or points, discounts and share/show nearby contacts where they are – gaining heavy traction (more than 1 million FourSquare checkin per week).So why many thinks that 2010 will be dominated by ...
18 de Febrero 2010
Patrick Atallah
Gerd Leonhard via WikipediaTwo of the brightest lights to guide you into the networked world, Alan Moore and Gerd Leonhard, have buddied up to present a joint webinar:Thriving commercially in social media and the networked society: An interactive seminar with Gerd Leonhard and Alan MooreBoth are acclaimed authors, bloggers and consultants to a wide-range of global organisations.Places are strictly limited and priced at just...
18 de Febrero 2010
David Cushman
Social Media and Web 2.0 are altering the entire media landscape, placing the power of influence in the hands of the ‘crowd’, a crowd made of regular people with opinions, expertise and the passion of sharing those opinions with friends, colleagues and people.Brian Solis believes that communications technology is going to fundamentally change how we ...
17 de Febrero 2010
Patrick Atallah
I like FourSquare. As a predominantly iPhone-using mobilist I find it user friendly and quite compelling.The fact that colleague Laurence Borel is (was, heh heh) Mayor of 90:10 at 17 Percy St provides a great location-based nudge, for example (the more you check in at a location, the more points you accrue - you may even get to be Mayor... ah hem, I guess you have to be there).I like the way tips can be delivered with both...
17 de Febrero 2010
David Cushman
It has recently come to my attention that some PRs have no manners whatsoever… Let me explain.Scenario 1:The buying off bloggers agency recently emailed me offering €30 to pen a few kind words about a (boring) website. Due to work commitments, I forgot to send them a polite no thank you. Two weeks later, they ...
16 de Febrero 2010
Laurence Borel
We have a winner in the first Social Business Innovation Awards: January 2010. Securing 62% of the vote, the winner is...Image via CrunchBaseBusinessCard2.I haven't used it myself but... in a nutshell: LinkedIn taken beyond the silo.It beat off better known (at least to me) challengers Twelpforce (2nd with 14%) and Local Motors (with 10%).Check out all the January 2010 nominations here (along with the purpose of the awards).If...
15 de Febrero 2010
David Cushman
¿Qué se puede decir de éste tema tan interesante y amplio en 300 palabras? Algo difícil sin duda, ya que requeriría mucha más extensión para hablar como merece de dos conceptos tan amplios. Pero he tratado de aportar unas pinceladas sobre ello en un interesante proyecto desarrollado por Wellcomm. Bajo el título “Perspectivas de la comunicación 2010” han recogido la opinión de 36 grandes profesionales del sector...
14 de Febrero 2010
Roberto Carreras
With last week’s rollout of Google Buzz, Google has fired its first serious salvo at Facebook in the battle for the social networking crown… But is Google Buzz really all it’s cracked up to be?So where does Google Buzz fit in the Social Media world? From what I’ve seen, Google Buzz seems to fit in ...
13 de Febrero 2010
Laurence Borel
Last year, I had the opportunity to work on the relaunch the McDonald’s Piccadilly Circus sign through Social Media using Facebook, Flickr, Delicious, YouTube, whilst also engaging with a few London-based bloggers.By standing on the pavement at Piccadilly Circus, you can have a unique and quirky picture taken right under the sign.McDonald’s have just added ...
12 de Febrero 2010
Laurence Borel
I've been writing about the platform as primary organisational (and conceptual) framework pretty much as long as I've been writing this blog.But I've never stopped to pull the essentials together.What is a platform organisation? How does yours become one?Let's start with a definition. Mine: A platform organisation uses its available resources to find, connect and support those who share its Purpose.To be clear, I mean both...
11 de Febrero 2010
David Cushman
Image via WikipediaThere's a reason many a CEO views an offer to 'innovate' with a mixture of fear and disdain: Somewhere approaching 9 out of 10 business innovations fail.There are lots of reasons:(To summarise and plagiarise the Harvard Business Review (Jan/Feb 10) and Robert H Miles' Accelerating Corporate Transformation...)Managers come over all conservative - what starts as a game changer ends up as a watered-down version...
10 de Febrero 2010
David Cushman
Engaging with bloggers is by far the hardest aspect of digital PR; emailing news releases to bloggers often won’t do the trick – bloggers want good content but they also want to get something out of being approached, a product perhaps an invitation to an event, some may even ask for cash (I think we ...
9 de Febrero 2010
Laurence Borel
Hace unos días tuve el placer de compartir un interesante desayuno de trabajo con José María Álvarez-Pallete, presidente de Telefónica Latinoamérica, su equipo de Comunicación y dos amigos a los que considero grandes referentes personales: Ivan Pino y Benito Castro. La verdad es que fue una interesante reunión y me agradó especialmente por la claridad en los conceptos por parte del equipo y la gran apuesta personal y...
9 de Febrero 2010
Roberto Carreras
I don't often do a 'one to watch' these days. Everything moves so fast I'd rather just back the web.But on this occasion I have been pointed at something by (twitter.com/willsh) that has significant potential and which I think you should explore: ThingLink.orgIt's a social network for things and could play it's part in the emerging web of things in a very interesting way.So far as I understand (and I have only just applied for...
9 de Febrero 2010
David Cushman
Some more stuff you need to know about 'influence'. (via @DarrenBBC)Less rational (Homo Sapiens) - more Homo Mimicus.Now, go back and think about the flock again.FasterFuture is regularly updated by David Cushman
8 de Febrero 2010
David Cushman
I went to Essex University with Jemima Gibbons. In fact, we were both elected to serve on the same small editorial committee of Vulture, the student union rag. I’d tell you what year that was. But I'm too much of a gentleman…We found each other again less than a year ago. Via Twitter, naturally. She came along to a hastily arranged tweet-up in Camden Town – which was where she told me about the book she was completing....
5 de Febrero 2010
David Cushman
A fascinating post by fellow 90:10er Stowe Boyd (... The Dark Matter of influence) has been rolling around my head since I read it yesterday.Stowe discusses this Arvix Post, titled Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks.To summarise; influence is derived from how close you are to other influencers in a network - how low and short the number of links from you to how many other...
4 de Febrero 2010
David Cushman
One of the organisations I advise asked for my thoughts on setting up (let's say enabling) a Facebook community this morning.The success or failure of any groups that form, via pretty much any tools, comes down to the same thing - how well are you enabling those involved to achieve the three things they join groups to do?(image courtesy Kbaird.)Three Reasons People Join Groups:1. Express themselves: Usually this is support for...
2 de Febrero 2010
David Cushman
Name the Social Business Innovation Award winner for Jan 2010(polls)The nominations are now closed and the voting is now open in the first ever Social Business Innovation Awards. Don't worry if your favourites aren't on the list, we all get the chance to nominate again for the next month's when the voting closes on this round on Feb 11.For those who missed the nomination phase, to reiterate, this is what it's all about:Social...
1 de Febrero 2010
David Cushman
Honda hat ein nettes Video über Entwicklung von Robotern gestellt, mit ein paar interessanten Einsichten. Ich bin ja ausgemachter ASIMO Fan Ich hoffe, dass ich die Marktreife dieser Dinger noch erlebe!Weitere Kurzdokumentationen zu verschiedenen anderen Themen gibt es hier: http://dreams.honda.com/(Disclaimer: Honda ist unser Kunde bei 90:10 Group)
29 de Enero 2010
Franz Patzig
Image via WikipediaStephen Waddington was kind enough to ask for my thoughts on Bots (and specifically Twitter Bots) for his latest article on Reputation Online.He's also blogged about his motivation for writing the article.Stephen has compiled the thoughts of several social thinkers and you can read the aggregation in his article.But I thought it may be good to share the interview Stephen conducted with me as part of that...
27 de Enero 2010
David Cushman
My good friend Euan Semple is running a series of workshops in London in the next few months covering various aspects of the business use of social media. He has run similar events for many years inside orgs - now he's opening up to offer them outside. I commend them to you - I know from personal experience how good Euan's work is - it's one of the many reasons he was one of the first people I asked to join the 90:10 group of...
26 de Enero 2010
David Cushman
I compiled this for a presentation - with the real-time help of @vero@andrewspong@picklejar - and thought it might be useful to share here. By all means add to it by making comments on this post.Your Social + Media Strategy Will Fail If:You think of yourselves as owners rather than as an enabling platformYou don’t place social + media at the heart of what you do (it can’t be layered on)You fail to listen – and join inYou...
25 de Enero 2010
David Cushman
I’m still amazed to see that social media still can’t get enough respect in the workplace… and still many multinationals don’t get it.They always invoke the same reasons:- security- performance & ROI- not a priority- for young consumers- for B2C, we are in B2B.While it’s certain that most companies’ executives I’ve met think they should ...
20 de Enero 2010
Patrick Atallah
We announced it on the 90:10 site, and he's blogged it himself, but I couldn't let the arrival of Stowe Boyd, as part of 90:10's community of consultants, pass without comment on my own blog.You see, Stowe has been an inspiration to me for quite some time.I love his mantra: "I am made greater by the sum of my connections - and so are my connections".It's such a powerful expression of the power of the network; of the value of...
20 de Enero 2010
David Cushman
I came across this recently. A list of blogs in which FasterFuture emerges as No1 in the UK (No 11) globally.|It always interests me; the lists this blog ends up on. What is pleasing is that there is never one type.On this occasion it's a list of the '100 Top PR Blogs' derived from those in the Adage Power 150 ranking (which lists advertising/marketing/pr/marcomms types of blogs). As an aside, looks to me like Neville Hobson's...
20 de Enero 2010
David Cushman
El vídeo online se está convirtiendo en uno de los formatos imprescindibles para la generación y distribución de contenido por parte de las empresas y un elemento estratégico desde el punto de vista de Comunicación y Relaciones Públicas, entretenimiento o como soporte publicitario. Ello se explica por la nueva forma de consumo de contenido de nuestro público y por el cambio en su comportamiento gracias a las...
18 de Enero 2010
Roberto Carreras
In my previous post ‘Media Social = Etoile de Mer‘ (in French), I mentioned the example of Red Hat a company that has managed to succeed while participating in and contributing to internal and external communities through social networks. This open source model has thus demonstrated that it is entirely possible to design, develop and ...
12 de Enero 2010
Patrick Atallah
Probablemente el crecimiento que ha vivido Facebook durante este año, en el que ha alcanzado más de 350 millones de usuarios, continue a lo largo del que está a punto de comenzar. Cada vez son más las marcas, empresas, grupos de música, ONG’s, etc., que crean sus páginas, perfiles, eventos, grupos o causas en esta red social que se ha convertido en la más importante del mundo. Pero sí queremos diferenciar nuestros...
29 de Diciembre 2009
Roberto Carreras
…in Social Media:“At least one of the dominant tools for social networking will wind down and decline and people will leave it nearly as quickly as they joined it. I have no idea which one it will be, but not even Facebook or Twitter is immune from the possibility. The viral effect works in both ...
28 de Diciembre 2009
Patrick Atallah
Hace unas semanas recibí la invitación de Marc Cortés para participar en un documento sobre predicciones para 2010 en Social Media. Más que predicciones apunté unas pinceladas sobre lo que deseo para el año próximo y lo que veo, tras este año, que se está configurando como tendencia. Eran unas breves ideas que quiero compartir con vosotros (al mismo tiempo que desearos una Feliz Navidad y desearos lo mejor para el...
24 de Diciembre 2009
Roberto Carreras
want to fight tonight …
24 de Diciembre 2009
Franz Patzig
We’re in a new age of realtime information. Earthquakes, the San Diego fires, the shootings in Mumbai, the situation in Iran, and even Michael Jackson’s death. The realtime web beat the mainstream media easily to each of these stories.But, will this disparity increase going forward?In 2008, the terrorist attacks in Mumbai were communicated more quickly ...
17 de Diciembre 2009
Patrick Atallah
Me llega una meme por dos vías, a través de Enrique Burgos y a través de Daniel Ponte, así que no me queda más remedio que contestarlo. A pesar de que no soy muy partidario de sentar cátedra a través de definiciones, porque no creo que sea el más indicado para hacerlo si detrás no he dedicado un periodo de reflexión o investigación. La idea parte de Borja y Jaime (MarketingTakeAway), que solicitaban desde su blog...
17 de Diciembre 2009
Roberto Carreras
Recientemente publiqué una entrevista a Víctor Gil, creador de mktfan, un agregador de noticias especializado en Marketing, Social Media, Branding, Tendencias, etc. Hace no mucho también conocí de la existencia de Comunícatelo, un proyecto personal de Sara Moreno, que consiste en un agregador centrado en Comunicación y Relaciones Públicas, pero muy enfocado también hacia temas relacionados con la web social y los...
15 de Diciembre 2009
Roberto Carreras
Un grupo de twitteros y blogueros (Enrique Burgos, Chema Martínez-Priego, Maria Infante, Ildefonso Mayorgas, Gonzalo Martín, Borja Muñoz, Carlos de Miguel, María Gamero, Manuel Ángel García, David Bayón, Millán Berzosa, Gonzalo García, Jesús Travieso, Daniel Rodrigo, Pablo López, Emilio Rey…), un grupo de amigos, nos hemos reunido esta mañana con Kanouté, Sergio Ramos y Unicef en el estadio Santiago Bernabéu....
14 de Diciembre 2009
Roberto Carreras
LeWeb this year was greater than ever.More than 2,500 participants from 46 countries attended the event in Paris. More than 100,000 followed the event live from their desktop or iPhone via Ustream. All the major internet players were present on stage: Google, Microsoft, Twitter, MySpace, Orange, BT, Facebook, Ning, SixApart, Nokia, PayPal, FON, Meetic, Deezer, ...
11 de Diciembre 2009
Patrick Atallah
The market cycle for social technology, at least outside of the US only recently crossed the ‘Chasm’ from simply being this disruptive innovation that nobody, apart from the founders, made any money out of…. Social Media.In part this ‘chasm’ was crossed largely by PR applying the technological innovation to their business function. That made sense ...
3 de Diciembre 2009
Jamie Burke
Ante la inclusión en el Anteproyecto de Ley de Economía Sostenible de modificaciones legislativas que afectan al libre ejercicio de las libertades de expresión, información y el derecho de acceso a la cultura a través de Internet, los periodistas, bloguers, usuarios, profesionales y creadores de internet manifestamos nuestra firme oposición al proyecto, y declaramos que:Los derechos de autor no pueden situarse por encima...
2 de Diciembre 2009
Roberto Carreras
Mir ist eben zu Ohren gekommen, dass ein Unternehmen die folgenden Domains von BarCamp Mainz registriert hat und sich weigert, die Seiten auf die entsprechende Internetpräsenz des BarCamp Mainz weiterzuleiten. Dabei handelt es sich um:www.barcampmainz.de sowie www.bcmz.deAbgesehen von der rechtlichen Bewertung, von der ich ehrlich gesagt keine Ahnung habe und auch nichts wissen will, gehören ...
2 de Diciembre 2009
Franz Patzig
Der Masterstudiengang CSM der Fakultät Digitale Medien an der FH Furtwangen hat sich dem „Phänomen BarCamp“ von wissenschaftlicher Seite genähert und will dazu auch eine Befragung von Barcamp-Teilnehmern durchführen.Alle die schon mal dabei waren, können sich daran beteiligen. DIe Umfrage ist anonym.http://www.netzstudien.org/limesurvey/index.php?sid=53163〈=de
28 de Noviembre 2009
Franz Patzig
Este es un extracto del post “De los Social Media al Social Business”, publicado en el blog de Territorio Creativo.“Social Media is like teen sex. Everyone wants to do it, nobody knows how. When it’s finally done, there is surprise it’s not better”, Avinash Kaushick, Analytics Evangelist, Google.El impacto que ha causado la web 2.0, tanto en términos sociales como tecnológicos, ha influido notablemente a la hora...
23 de Noviembre 2009
Roberto Carreras
Ich bin zur Dreamforce-Konferenz (Disclaimer: von Salesforce eingeladen) und werde die Keynote live bloggen. Ich habe noch keine Ahnung was mich erwarten wird, aber die Spannung ist groß. Dreamforce Keynote
18 de Noviembre 2009
Franz Patzig
I was recently at Barcamp Hamburg hosted by 90:10’s very own Franz Patzig (Head of Germany). Before he was a successful blogger, digital analyst and social media strategist I recently found out he started out his working life doing ‘time’ in his family’s chain of butchers. I know the cliché of a German and sausages ...
16 de Noviembre 2009
Jamie Burke
La semana pasada participé en “Blogs La Conversación”, en una mesa redonda titulada “Relaciones Públicas en un mundo hiperconectado”. Fue una grata experiencia, sobre todo por la compañía: Ivan Pino, Manuel Luque, Ignacio Villoch y Octavio Rojas. Precisamente para fomentar la conversación la dinámica del evento no estaba hecha para presentaciones, no obstante la había preparado y como creo que cada...
16 de Noviembre 2009
Roberto Carreras
I was reading an article in The Economist today about 400 MBA students at Harvard Business School taking an unofficial oath to ‘serve the greater good’. They were rather smugly dismissed as naive or cynically regarded as attempting to market themselves in order to stand out in a competitive graduate job market. But the fact ...
11 de Noviembre 2009
Jamie Burke
El crecimiento del vídeo en la red continua imparable y se ha convertido en uno de los formatos más útiles en cualquier acción de Comunicación, Marketing o Publicidad, ya que se trata de un contenido fácilmente consumible, compartible y distribuible. Pero debemos mirar más allá de las acciones concretas y pensar en cómo emplear el vídeo para generar contenidos de valor para nuestros públicos. Así, la creatividad es...
7 de Noviembre 2009
Roberto Carreras
Hace un tiempo publiqué una entrevista a Víctor Gil, hoy nos toca conocer un poco más a fondo a Joan Jimenez. Es muy interesante este formato, sobre todo para conocer a la gente con la que tenemos relación online, pero que al estar en lejos no vemos con tanta frecuencia como a la gente del lugar en que vivimos. Así que, conozcamos un poco más a Joan.¿Quién es Joan Jimenez?Joan Jimenez es alguien que se esfuerza cada...
4 de Noviembre 2009
Roberto Carreras
Es war schon lange Zeit für eine Veränderung. Seit 1991 bin ich nun schon selbstständig und bestreite seither als Einzelkämpfer meinen Lebensunterhalt. Nachdem ich beschlossen hatte, die der Sicherheit des mittelständischen, elterlichen Bertriebes mit allen Vor- und Nachteilen den Rücken zu kehren und mich fortan alleine und ohne Unterstützung durch die Welt zu schlagen, habe ...
2 de Noviembre 2009
Franz Patzig
Am 11.09 fand bei T-Systems MMS in Dresden das DigitalLifeCamp, die erste interne Unkonferenz, als Weiterbildungsmaßnahme statt. Mission: Interdisziplinärer Wissensaustausch und Auseinandersetzung mit innovativen Technologien. Da ich durch mein Engagement bei BarCamps mittlerweile einige Erfahrungen mit diesem Format gesammelt habe, hat man mich seitens T-Systems engagiert, um bei der Planung und Durchführung des Events...
29 de Octubre 2009
Franz Patzig
As you may or may not have heard we recently left Brando Social to setup The 90:10 Group. It’s been a great 13 months that saw us grow from a team of 2 to 15, build a network of leading thinkers from around the globe and achieve some pretty significant client wins along the way. ...
29 de Octubre 2009
Jamie Burke
Recuerdo hace un tiempo cuando seguía Blogs La Conversación a través de Internet y leía lo que se publicaba sobre el evento. Así que grata fue la sorpresa cuando me contactaron hace unos meses desde la organización (gracias Elvira y Octavio) para participar en una mesa sobre “Comunicación y Relaciones Públicas en un mundo hiperconectado”, a mi, que lo único que hago es mucho trabajo -o trabajar mucho-, alguna que...
27 de Octubre 2009
Roberto Carreras
ARTÍCULO PUBLICADO EN YOROKOBU: PINCHA AQUÍ PARA ACCEDER AL ARTÍCULO DE LA REVISTAHace unos días uno de los blogs más importantes sobre Social Media, Tecnología y Tendencias, Read Write Web, marcaba como tal la web en tiempo real (Real Time) y su influencia en entornos corporativos, especialmente para los departamentos de PR, Marketing, Publicidad, etc. El tiempo real está siendo este año una parte imprescindible de...
18 de Octubre 2009
Roberto Carreras
Gerade habe ich folgenden Newsletter verschickt:Hallo BarCamper,nicht mehr ganz 4 Wochen und das BarCamp Hamburg öffnet seine Türen. Wie auch im vorherigen Jahr, werden wir 400 Plätze haben. Die Anmeldung für die Veranstaltung, die dieses mal schon an einem Freitag beginnt, öffnen wir am kommenden Mittwoch, den 21.10.2009Ab 12.00 Uhr kann man sich für die ...
16 de Octubre 2009
Franz Patzig
Interessante Visualisierung von Social Media Statistiken. Die Quellen aus denen sich die Zahlen speisen, stehen beim Orignalpost von Personalize Media und sollen laufend Updates erfahren. Das Widget und ein weiters zum Thema Mobile, beide zum Einbinden, findet man ebenfalls dort.
16 de Octubre 2009
Franz Patzig
El eterno debate en cualquier acción en Social Media: la necesidad de monitorizar. Una ardua, pero necesaria, tarea a la hora de elaborar informes de cualquier acción y, aunque nos pese, a la hora de mostrar resultados de nuestras acciones, no nos sirven los meros números de followers o amigos, no significan mucho si van acompañados de algo más cualitativo y cuantitativo. En este sentido ha sido muy revelador el post de...
30 de Septiembre 2009
Roberto Carreras
Hoy traemos una novedad en este blog; la ocasión lo merecía ya que recientemente Víctor Gil ha creado una excelente herramienta: mktfan. Un agregador de noticias social sobre marketing, social media, tendencias, estudios… En definitiva, todos esos temas que tenemos dispersos entre Twitter, Facebook, Netvibes, Google Reader (Bloglines…), etc. Vamos a conocerle un poco más -os aseguro que merece la pena- y a su...
28 de Septiembre 2009
Roberto Carreras
Si hay algo especialmente bonito en el mundo laboral es la sensación que vives cuando te encuentras con personas que de verdad creen en lo que hacen por encima de todo, les apasiona su trabajo y lo convierten en su vida, no viviendo para trabajar -cosa que no me gusta especialmente- sino disfrutando de su quehacer diario y de sus ideas.Escribiendo este post de bienvenida a Yorokobu me he acordado de Emilio...
23 de Septiembre 2009
Roberto Carreras
There has been a lot of speculation on the value of Twitter and quite rightly. I won’t explore it all but the most recent one says maybe a billion but I think this kind of assessment of the value of social media has to be done differently if it’s going to be done seriously.To begin ...
17 de Septiembre 2009
Jamie Burke
El vídeo online ya no es tendencia, es una realidad innegable. Según un estudio de Microsoft Advertising y ZenithMedia, España es el país europeo donde un mayor número de internautas han visto vídeos online en el ordenador, un 87% frente al 63% de franceses. No obstante, somos los últimos en lo que a ver vídeo en el móvil se refiere, un 16% de usuarios lo han hecho, frente al casi 30% del Reino Unido. Según Universal...
17 de Septiembre 2009
Roberto Carreras
Si hay algo interesante, a la vez que confuso, son los estudios y estadísticas sobre el uso de los Social Media, su comparativa, etc. Informes de muy diversas fuentes suelen proporcionar datos distintos. Sin embargo, creo que lo más importante de ellos es saber mirar un poco más allá y captar la esencia y la tendencia que marcan y utilizarlos para saber por qué usamos una y otra herramienta en función de nuestra...
10 de Septiembre 2009
Roberto Carreras
When a client asks you to build a website you should consider the below before responding.. - What is the desired action? Not what is the desired website action but human action? Is it to buy something. Believe something. Join something. Contribute something. What does the role of the website play in achieving that goal? - Does ...
11 de Junio 2009
Jamie Burke
It’s nothing new to suggest that the Network disrupts all it touches. Working as a specialist in the networked space over the last year it shouldn’t have come as a surprise all the things I had previously believed as a marketer, professional, businessman and more should also be disrupted. By focusing purely on working with ...
19 de Mayo 2009
Jamie Burke
What should the syllabus look like for a qualification in social media?
15 de Marzo 2009
Jamie Burke
