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Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
January 19th, 2010
Stowe Boyd joins 90:10
The 90:10 Group is delighted to announce global social tools authority Stowe Boyd as the latest addition to its consulting network: a constellation of stars with unparalleled knowledge and expertise.
Stowe coined the phrase ‘social tools’ in 1999.
He is much sought after for his expertise in those tools and in their impact on media, business, and society. He works as an analyst, advisor, futurist, and researcher.
He is Director of the Social Business Edge show in New York on April 19, 2010.
According to Technobabble Stowe is one of the top 10 analysts blogging today.
He has worked with dozens of start-ups and more established firms such as AOL, Microsoft, The Open University, iMeem, TravelPod, Mozilla, Freshbooks, Bit.ly, Empressr, MOG, The SchoolOfEverything, Bview, Xing, and Jabber.
Stowe says: “I spent about 10 years in the '80s and '90s working in software research and consulting around programming languages and software tools, and then got hooked on collaboration technologies.
“During that time I worked in standards development in programming languages, SQL, and operating systems. I served as an ACM National Lecturer in Programming Methods. I jumped out of the world of software tools after I merged Meridian Software, where I was president, with Verdix in 1992, and then Verdix, where I was SVP of Engineering, with Rational Software in 1994.
“I started tracking collaboration technology in the mid '90s, and as the web started to emerge, I fanned the flames. I have primarily worked as an independent consultant and analyst (a 'software product theorist" as I like to say) since the mid '90s.”
90:10 MD David Cushman said: “I’m very excited that Stowe trusts and believes in what we are doing – particularly as he has been an inspiration to me for many years.
‘“I am made greater by the sum of my connections – and so are my connections,” is Stowe’s mantra – and one I’ve adopted myself.
“No surprise then that connecting with 90:10 makes so much sense for all of us.”
“It’s testimony to what we are building here that Stowe wants to be part of it.”
