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Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
February 5th, 2010
Honda Launches European Search for Cast to Star in Road Movie
Honda Motor Europe is today launching ‘Live Every Litre’, a ground-breaking project which includes the creation of a crowd-sourced film featuring real people’s extraordinary journeys. Directed by award-winning documentary maker, Claudio Von Planta, Honda is launching an on-line search for a cast to star in the film. The documentary will follow participants from across Europe as they embark on the journeys they have always wanted to make – and all behind the wheel of the new CR-Z, Honda’s sporty hybrid car.
The stars of the film will be followed by Claudio and his team with their reactions, emotions and experiences captured on camera and edited into a feature-length film. The documentary will depict the unique stories of a diverse and exciting group of individuals who must campaign for the chance to be involved with this pioneering project.
All potential journeys will be featured on www.liveeverylitre.com where the public can rate the stories they would most like to see included in the film. Claudio will then work with an independent panel of bloggers – invited from across Europe to join the Live Every Litre project team – to choose the cast based on the community’s favourite and most highly rated applications.
To have a chance of taking part in this social media-driven project, hopefuls simply need to log on to the Live Every Litre website where they can outline the type of journey, challenge or drive they wish to make. Once applications have been submitted, potential film stars can promote their journey online via social media channels of their choice and will be able to download widgets from the Live Every Litre website to publicise their journey to friends, family, colleagues and the wider community.
Honda has torn-up the rule book with Live Every Litre, as Laura Price, PR Executive at Honda Motor Europe explains; “Live Every Litre is going to give those who consume media online the chance to do something unique and different. We hope to give people the opportunity to fulfil long held ambitions and experience something they can’t in everyday life. A large portion of this campaign will be ‘crowd sourced’, with participants and the online community moulding the final outcome, and that is what makes it such an exciting project.”
The route and journeys which will become a part of the film will not be decided until all hopefuls have submitted their stories to the project website and the public has had the opportunity to rate their favourites. Applications can be uploaded from today until 15 March 2010. Fans of Live Every Litre will be able to watch the adventures unfold for the duration of the project via the website.
With filming due to take place during May this year, before the CR-Z goes on sale, the final cast will be given unprecedented access to the world’s first 6-speed manual hybrid. The project will provide an opportunity for people across Europe to see, and for the lucky participants to experience, the perception altering coupe.
Successful participants need to be 18 or over and hold a full driving licence. For further details, including full terms and conditions, please visit www.liveeverylitre.com.
The Live Every Litre project has been created by Honda in conjunction with leading communications agency Grey London and co-produced by social business consultancy 90:10 Group, digital agency Fitch Live and word-of-mouth agency Wildfire.
