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Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
February 9th, 2010
Anglia Co-operative
90:10 is working with leading UK retailer the Anglia Co-operative to develop strategies to deliver against the following objectives:
- Promote interaction with the Society’s members/customers/employees – offer external channels of comms.
- Listen to and engage - Strengthen relationships with members/customers/employees
- Give greater control over brands/services to those who use them
- Allow members/customers/employees to contribute to corporate policies and social activities
- Tap into ‘word of mouth’ (peer-to-peer recommendation)
- Raise awareness of Anglia Co-operative’s brands/services
- Build online direct sales
- Improve crisis/opportunity management
The Anglia Co-operative has a 131-year history and an annual turnover in excess of £300m. It employs 3700 staff across the UK in supermarkets, department stores, home furnishings, petrol stations, funeral homes, travel agents, hair and beauty and electrical stores.
