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    <title>90:10 Group Feed</title>
    <link>http://www.ninety10group.com/</link>
    <description></description>
    <pubDate>Sun, 05 Feb 2012 09:33:29 +0000</pubDate>
    
    
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      <title>Silkor appoints 90:10 Middle East to help build its social media success.</title>
      <link>http://www.ninety10group.com/en/news:silkor-appoints-9010-middle-east-to-help-build-its-social-media-success</link>
      <description>Silkor is pleased to announce the appointment of 90:10 Group Middle East (90:10 ME) as its social media consultancy.

90:10  ME will provide Silkor with social media business, digital and  strategic consultancy services, aiming at increasing Silkor&#039;s social  media footprint in Lebanon and the Middle East, bringing to its fans,  followers, and online communities and consumers fingertips attractive  content and stories related to its products, local teams and beauty  industry in general.

&quot;In 2011 we are planning to  shift 30% of our offline marketing to online, for the next 2012 to 40%,  50% , I believe strongly in the future an impact of social, we believe a  lot that is why we have our social media company, 90:10 but we don&#039;t  have the tools. Because we are planning to move to your Europe that is  why we chose 90: 10 because thin the same area, all the social media  aspect comes from those regions which is advanced in that field&amp;nbsp; &quot; from Lara
With  pages on Twitter, Facebook, You Tube and deals on GoNabit, Silkor is  persistently seeking innovative ways to spread and share the word about  its reputable services. Now Silkor, aware of the need to provide  transparent and efficient content to its existing community, will work  with 90:10 ME to engage with its current and future online communities,  aiming at becoming the first social media success story in its field.
&quot;The  true promise of social media lies in the direct connections between  people who represent companies and the people who define markets of  interest. We are delighted and very pleased to help Silkor building  successfully these online connections&quot; said Patrick Attallah, CEO of  90:10 ME.
About SilkorA play on words combining the English word &quot;Silk&quot; with the French word &quot;Corps&quot; meaning body.
Established in Beirut Lebanon in 1997, Silkor is the industry  pioneer and the MENA region&#039;s leading chain of laser hair removal, laser  medico-aesthetic and skin treatment services.&amp;nbsp; The company specializes  in treatments that promote smoother, more radiant skin, for both men and  women. 
Treatments are performed by highly skilled  medical professionals and take place in a relaxed and comforting  atmosphere. Silkor addresses customer needs with the most advanced,  proven, non-invasive medical and aesthetic technology. 
Silkor enhances the personal wellbeing, confidence and self-esteem of its customers in a safe and professional environment.
About 90:10 Middle East ( HINTING THE NEW SILKOR WET TOWEL CAMPAIGN)Based  in Beirut, 90:10 ME is the Middle East division of 90:10 Group (London  headquartered), a global business consultancy committed to business  innovation, efficiency and transformation through social media  technologies.
&amp;nbsp;
90:10 ME is a crowd of multi-lingual, multi-national  researchers, analysts, planners, brand strategists, web developers and  management consultants, all with specialist knowledge in social media.  Because of this 90:10 understands the implications of social media on  your business, its departments, functions and 3rd party suppliers. 
90:10  makes clients&#039; products, services and communications a better fit for  the intended consumer - helping them to build a better business. 
At  the heart of everything they do is the 90:10 ratio. They believe that  every organization can be a 90:10 one: 90% of the energy behind the  output coming from outside your organization with the 10% coming from  internal resources as a platform of delivery. 
For more information:Patrick Attallah910ME@ninety10group.comWeb site:&amp;nbsp;ninety10group.comTwitter:&amp;nbsp;@9010ME
&amp;copy; Press Release 2011

  from ASDA&#039;A Public Relations</description>
       <pubDate>Thu, 23 Jun 2011 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:silkor-appoints-9010-middle-east-to-help-build-its-social-media-success</guid>
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      <title>90:10 Group signals ambition with key appointment of Director of Innovation</title>
      <link>http://www.ninety10group.com/en/news:9010-group-signals-ambition-with-key-appointment-of-director-of-innovation</link>
      <description>London, UK, May 9th 2011 &amp;ndash; 90:10 Group, the global social media business consultancy, has signaled its ambition and continued rapid growth with a key appointment to build on its Co-Creation and Innovation expertise.
Steffen H&amp;uuml;ck joins the senior team as Director of Innovation.
For the last four years, Steffen has worked in Open Innovation and Co-Creation with brands such as Nivea, Kraft Foods, Mars and Danone at German innovation agency HYVE.
He was Senior Project Manager there, responsible for qualitative innovation research and co-creation projects. He also has worked in marketing consulting and gained product management experience from his time with the BMW Group.
Steffen is a member of the advisory committee of the German Social Media Association &amp;ldquo;Arbeitsgemeinschaft Social Media&amp;rdquo; and a regular speaker at research and innovation conferences. He is a well-known expert for &amp;lsquo;Netnography&amp;rsquo;. Last year he organised the first barcamp on Netnography (www.netnocamp.de). His paper &amp;ldquo;Netnography Research - Community Insights in the Cosmetics Industry&amp;rdquo; was nominated as best paper of the ESOMAR Consumer Insights conference 2009.
At 90:10 Group he will be responsible for growing the Innovation practice and developing a strategic Co-Creation offering, powered by Social Media.
Steffen says: &amp;ldquo;Co-creation has to be at the heart of every organisation. But many companies are still in their experimentation and piloting phase. It&amp;rsquo;s time to bring Co-Creation to another level by doing it strategically and comprehensively. 90:10 Group is the right company to make this happen, because the people here are experienced business consultants and strategists who understand how to scale customer-centric innovation using the tools and techniques of social media. This &amp;ndash; and their international footprint - differentiates them from digital or social media agencies. That is why I am very happy to join the team.&amp;rdquo;
Group CEO Jamie Burke said: &amp;ldquo;Steffen&amp;rsquo;s experience and expertise takes our co-creation and innovation offering to another level. We are delighted to welcome him.&amp;rdquo;
About 90:10 Group: (Ninety10group.com) is headquartered in London, UK and has offices in Germany, France, Italy, Spain, Holland and Beirut as well as partnerships throughout the world. The company is expert in developing evidence-based social media strategy for large organisations. 90:10 uses the tools and techniques of social media to deliver insight, efficiency and innovation in everything from messaging and positioning to new product development and organisational change. The group works with brands including Honda Motors Europe, Hermes, Carlson Wagonlit, Bupa and some of Europe&amp;rsquo;s largest retailers. 90:10 Group is privately owned. It is chaired by Jeremy Hicks &amp;ndash; former CFO of Aegis Group PLC and former chair TUI Travel PLC audit committee.
Contact for further comments: David Cushman, Founding Director, 90:10 Group david@ninety10group.com; +44 07736 353590</description>
       <pubDate>Mon, 09 May 2011 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-group-signals-ambition-with-key-appointment-of-director-of-innovation</guid>
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      <title>90:10  Opens New Office in Madrid (Spain)</title>
      <link>http://www.ninety10group.com/en/news:9010-opens-new-office-in-madrid-spain</link>
      <description>Madrid, Spain, April 4th 2011 --&amp;nbsp;90:10 Group, The Global Social Media business consultancy has opened a new office&amp;nbsp;to enhance its presence within the Spain region. &amp;nbsp;The new office is located at Carretera de Fuencarral 44, Alcobendas (Madrid)
At the same time 90:10 Group has appointed Guillermo Ruiz as Managing Partner to drive the Madrid office growth. Mr. Ruiz joins 90:10 Group with&amp;nbsp;20 years of solid experience in business development. &amp;nbsp;He has worked at companies such as Apple, Software AG and Oracle bringing new solutions to the market -- he was an evangelist of desktop publishing, enterprise content management and many other solutions that are changing the way to do business.
He is also an expert in digital brand building strategies and he founded one of the first interactive agencies in Spain, TBWA Interactive. &amp;nbsp;&amp;ldquo;We are bringing all our experience and success in social media initiatives in conjunction with the best of breed in business experience and innovation. We are a reliable partner&amp;nbsp;for&amp;nbsp;our customers&amp;rdquo;, commented Lidia Miras General Manager of 90:10 Spain.
One of the first customers in Spain is Honda Spain. &amp;nbsp;&amp;ldquo;We are here to help our clients to take advantage of the tremendous opportunity that Social Media has to offer if you are able to analyze their impact in a professional mode. &amp;nbsp;90:10 is here to provide our current and future clients with the experience and superior customer services that 90:10 offers worldwide&quot;, said Guillermo Ruiz.
In order to reinforce the Spanish team, the 90:10 Group has also appointed Javier Fern&amp;aacute;ndez Pello as Account Executive. &amp;nbsp;Javier will work&amp;nbsp;for&amp;nbsp;Honda Spain and he&amp;nbsp;has a great experience in the areas of communication, finance, consultancy, marketing and sales working at companies such as IBM,&amp;nbsp;Royal Dutch Shell, PricewaterhouseCoopers, Electronic Arts or American Express.</description>
       <pubDate>Sat, 02 Apr 2011 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-opens-new-office-in-madrid-spain</guid>
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      <title>90:10 has appointed former Aegis Group PLC chief finance officer Jeremy Hicks as its first chairman.</title>
      <link>http://www.ninety10group.com/en/news:9010-has-appointed-former-aegis-group-plc-chief-finance-officer-jeremy-hicks-as-its-first-chairman</link>
      <description>Jeremy, who oversaw the media giant&amp;rsquo;s development from a predominantly European media buying agency into a global marketing communications business , joins the 90:10 group at a critical point - as it announces further expansion by launching a Netherlands office,&amp;nbsp;&amp;nbsp;making it the largest specialist social media consultancy in the EMEA.
Jeremy said: &amp;ldquo;Social media is the most exciting catalyst for business transformation of the 21st&amp;nbsp;century. I have seen the impact it can have in the world of media and marketing communications, and I&amp;rsquo;ve been impressed with 90:10&amp;rsquo;s innovative thinking and dynamic approach, and of course its rapid growth.
&amp;ldquo;I will be working closely with the team to help develop the company&amp;rsquo;s global&amp;nbsp;&amp;nbsp;expansion strategy..&amp;rdquo;
Also new to the 90:10 board is Kevin Hanney, who has joined as FD from a background in marketing and communications groups, with experience in the Publicis and WPP groups.
90:10 CEO Jamie Burke said:&amp;nbsp;&amp;nbsp;&amp;ldquo;I&amp;rsquo;m delighted to welcome Jeremy and Kevin to the board. Jeremy has exactly the kind of expertise we have been looking for to take our business to the next level.
&amp;ldquo;His&amp;nbsp;&amp;nbsp;experience of multinational operations and the management of global expansion&amp;nbsp;&amp;nbsp;will be critical to our continued international growth.
&amp;ldquo;Jeremy&amp;rsquo;s appointment, coupled with Kevin&amp;rsquo;s safe pair of hands and our continued EMEA expansion, means we are in a very good position to develop the business and grow even more rapidly in 2011.&amp;rdquo;
The Netherland development adds to 90:10&amp;rsquo;s existing offices in the UK, France, Spain, Germany, Italy and The Middle East with global capability including Latin America, Asia Pac, India and North America through 90:10 Global Network partnerships with regional market leaders.</description>
       <pubDate>Mon, 21 Feb 2011 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-has-appointed-former-aegis-group-plc-chief-finance-officer-jeremy-hicks-as-its-first-chairman</guid>
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      <title>90:10 Group expands to the Netherlands, further establishing itself as the Social Media business consultancy in EMEA.</title>
      <link>http://www.ninety10group.com/en/news:9010-group-expands-to-the-netherlands-further-establishing-itself-as-the-social-media-business-consultancy-in-emea</link>
      <description>London, UK, February 3rd, 2011&amp;mdash; European based Social Media powerhouse, 90:10 Group is now set to expand its footprint across EMEA by appointing Gianluigi Cuccureddu as Managing Partner to launch 90:10 Netherlands to meet growing client demand across the region.
Their first client in the Netherlands is Honda Netherlands who have contracted 90:10 Netherlands to help them assess, analyse and workflow its brand conversations for commercial insight and direct-action including; Corporate PR, Product PR, Marketing and Customer Service.
The new appointment of Cuccureddu in Holland makes 90:10 Group the largest specialist social media consultancy in EMEA with existing offices in; UK, France, Spain, Germany, Italy and The Middle East with global capability including Latin America, Asia Pac, India and North America through 90:10 Global Network partnerships with regional market leaders.
&amp;nbsp;
&amp;ldquo;We are very happy to welcome onboard Gianluigi to help grow the business locally and add to the culturally diverse representation at a senior level. It is critical to our success and proud position of being the only social media consultancy to truly have the capability to deliver across EMEA with local senior members of staff. We take great pride in only 3% of our staff being British and working in our London HQ. These aren&amp;rsquo;t kids or gurus with lots of Twitter followers, these are experienced business people who understand what it all means at a corporate and cross-departmental level.&amp;rsquo; said Jamie Burke (CEO of 90:10 Group). Gianluigi adds &#039;I share 90:10&#039;s business consulting approach to social media and co-creation method with a matched mutual understanding that the open business&#039; transformation happens both inside and outside the company in order to be fully effective.&amp;rdquo;
&amp;nbsp;
&amp;ldquo;It is critical our business avoids looking at social media from purely an Anglo-centric point of view. Social media is just a set of tools. Different markets choose to serve different cultural purposes with it and in varying ways. There is no single one way to do this that works across every market, we allow for a regional and local level of consultancy. &#039;Social media savviness amongst the Dutch population is a high offering and great opportunity for brands to connect,&amp;rdquo; according to Cuccureddu.
 90:10 Group is a pioneering global business consultancy focused on using social media, its technologies and data to improve efficiency and innovation, through action orientated insights, for its clients across all their supply chains including New Product Development to brand development and Service and Corporate Strategy.  Gianluigi&amp;rsquo;s specialist knowledge of Social &amp; Web TV through AppMarket.tv will see him involved to developing 90:10 Group&#039;s interests in this sector.
Cuccureddu elaborates, &amp;ldquo;The TV industry is undergoing its digital and social transformation and we are excited to tap into this emerging market as 90:10 Group offers allows media owners the opportunity to tap into consumer insights through deep and extensive social media data for the purpose of innovation and marketing.&amp;rdquo;
About 90:10 Group 90:10 Group is a pioneering global business consultancy focused on using social media, its technologies and data to improve efficiency and innovation through action-oriented insights for its clients across their supply chains.   They combine specialist knowledge of these disruptive technologies, their implications to sectors and organisations, with the real world experience of applying them to traditional working practices in Communications, NPD / NSD, Customer Service and Business Planning.</description>
       <pubDate>Tue, 01 Feb 2011 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-group-expands-to-the-netherlands-further-establishing-itself-as-the-social-media-business-consultancy-in-emea</guid>
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      <title>90:10 Partners Critical Mass</title>
      <link>http://www.ninety10group.com/en/news:9010-partners-critical-mass</link>
      <description>90:10 Group has been engaged by marketing agency Critical Mass to conduct a key social media audit focused on brand terms used online in one of the world&amp;rsquo;s largest markets.We   are deploying a combination of licensed and 90:10&amp;rsquo;s own technologies  to  create a bespoke audit to meet our client&amp;rsquo;s specific requirements.All   relevant data will be delivered with commentary and initial strategic   response to feed into a wider strategy being developed by Critical  Mass.</description>
       <pubDate>Fri, 30 Jul 2010 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-partners-critical-mass</guid>
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      <title>Anglia Co-operative</title>
      <link>http://www.ninety10group.com/en/news:anglia-co-operative</link>
      <description>90:10 is working with leading UK retailer the Anglia Co-operative to develop strategies to deliver against the following objectives:

Promote interaction with the Society&amp;rsquo;s members/customers/employees &amp;ndash;  offer external channels of comms.
Listen to and engage - Strengthen relationships with  members/customers/employees
Give greater control over brands/services to those who use them
Allow members/customers/employees to contribute to corporate policies  and social activities
Tap into &amp;lsquo;word of mouth&amp;rsquo; (peer-to-peer recommendation)
Raise awareness of Anglia Co-operative&amp;rsquo;s brands/services
Build online direct sales
Improve crisis/opportunity management

The Anglia Co-operative has a 131-year history and an annual turnover in excess of &amp;pound;300m. It employs 3700 staff across the UK in supermarkets, department stores, home furnishings, petrol stations, funeral homes, travel agents, hair and beauty and electrical stores.</description>
       <pubDate>Tue, 09 Feb 2010 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:anglia-co-operative</guid>
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      <title>Social Business Edge</title>
      <link>http://www.ninety10group.com/en/news:social-business-edge</link>
      <description>90:10 is supporting the Social Business Edge event in New York City on April 19, 2010, as &amp;lsquo;Media Sponsor&amp;rsquo;.
The event is directed and hosted by 90:10 collaborator Stowe Boyd and produced by Jeff Pulver (the man behind the global 140conf phenomenon).
More &amp;lsquo;late night TV show&amp;rsquo; than conference, Stowe aims to &amp;ldquo;reduce the formalities and... get into some deep discussions without the tired powerpoints.&amp;rdquo;
Stowe says: &amp;ldquo;We are seeing a rethinking of work, collaboration, and the role of management in a changing world, where the principles and tools of the web are transforming society, media, and business. The mainstays of business theory &amp;mdash; like innovation, competitive advantage, marketing, production, and strategic planning &amp;mdash; need to be reconsidered and rebalanced in the context of a changing world. The rise of the real-time, social web has become one of the critical factors in this new century, along with a radically changed global economic climate, an accelerating need for sustainable business practices, and a political context demanding increased openness in business.
&amp;ldquo;These issues cannot be dealt with one by one, but instead approached as connected elements of a new world order for business.&amp;rdquo;
For those unable to be in New York this April, Stowe is planning a second event (Show 2) in the autumn in London &amp;ndash; which you can be sure 90:10 will be heavily involved with.
More on that event as it develops.</description>
       <pubDate>Tue, 09 Feb 2010 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:social-business-edge</guid>
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      <title>Honda Launches European Search for Cast to Star in Road Movie</title>
      <link>http://www.ninety10group.com/en/news:honda-launches-european-search-for-cast-to-star-in-road-movie</link>
      <description>Honda Motor Europe is today launching &amp;lsquo;Live Every Litre&amp;rsquo;, a ground-breaking project which includes the creation of a crowd-sourced film featuring real people&amp;rsquo;s extraordinary journeys.&amp;nbsp; Directed by award-winning documentary maker, Claudio Von Planta, Honda is launching an on-line search for a cast to star in the film. The documentary will follow participants from across Europe as they embark on the journeys they have always wanted to make &amp;ndash; and all behind the wheel of the new CR-Z, Honda&amp;rsquo;s sporty hybrid car.
The stars of the film will be followed by Claudio and his team with their reactions, emotions and experiences captured on camera and edited into a feature-length film. The documentary will depict the unique stories of a diverse and exciting group of individuals who must campaign for the chance to be involved with this pioneering project.
All potential journeys will be featured on www.liveeverylitre.com where the public can rate the stories they would most like to see included in the film. Claudio will then work with an independent panel of bloggers &amp;ndash; invited from across Europe to join the Live Every Litre project team &amp;ndash; to choose the cast based on the community&amp;rsquo;s favourite and most highly rated applications.
To have a chance of taking part in this social media-driven project, hopefuls simply need to log on to the Live Every Litre website where they can outline the type of journey, challenge or drive they wish to make.&amp;nbsp; Once applications have been submitted, potential film stars can promote their journey online via social media channels of their choice and will be able to download widgets from the Live Every Litre website to publicise their journey to friends, family, colleagues and the wider community.
Honda has torn-up the rule book with Live Every Litre, as Laura Price, PR Executive at Honda Motor Europe explains; &amp;ldquo;Live Every Litre is going to give those who consume media online the chance to do something unique and different. We hope to give people the opportunity to fulfil long held ambitions and experience something they can&amp;rsquo;t in everyday life. A large portion of this campaign will be &amp;lsquo;crowd sourced&amp;rsquo;, with participants and the online community moulding the final outcome, and that is what makes it such an exciting project.&amp;rdquo;
The route and journeys which will become a part of the film will not be decided until all hopefuls have submitted their stories to the project website and the public has had the opportunity to rate their favourites. Applications can be uploaded from today until 15 March 2010. Fans of Live Every Litre will be able to watch the adventures unfold for the duration of the project via the website.
With filming due to take place during May this year, before the CR-Z goes on sale, the final cast will be given unprecedented access to the world&amp;rsquo;s first 6-speed manual hybrid. The project will provide an opportunity for people across Europe to see, and for the lucky participants to experience, the perception altering coupe.
Successful participants need to be 18 or over and hold a full driving licence. For further details, including full terms and conditions, please visit www.liveeverylitre.com.
The Live Every Litre project has been created by Honda in conjunction with leading communications agency Grey London and co-produced by social business consultancy 90:10 Group, digital agency Fitch Live and word-of-mouth agency Wildfire.</description>
       <pubDate>Fri, 05 Feb 2010 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:honda-launches-european-search-for-cast-to-star-in-road-movie</guid>
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      <title>Tomi Ahonen joins 90:10</title>
      <link>http://www.ninety10group.com/en/news:tomi-ahonen-joins-9010</link>
      <description>Global telecoms and tech expert Tomi Ahonen is the latest world class consultant to join the 90:10 network. Tomi is co-author of the hugely influential Communities Dominate Brands and regarded as among the world&amp;rsquo;s very best when it comes to understanding and delivering value from mobile.
It seems no international conference on mobile is complete without a keynote from Tomi. When he&amp;rsquo;s not conference speaking or writing one of his best-selling mobile and high technology books, his workshop services are called on by Fortune 500 companies around the globe.
&amp;ldquo;Tomi has been a huge influence on my own thinking. He delivers just the kind of creative disruption all organisations need to adapt to the networked world,&amp;rdquo; said 90:10 MD David Cushman.
&amp;ldquo;We&amp;rsquo;re very pleased to have his trust in us - and to welcome him into the 90:10 network.&amp;rdquo;</description>
       <pubDate>Mon, 25 Jan 2010 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:tomi-ahonen-joins-9010</guid>
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      <title>Stowe Boyd joins 90:10</title>
      <link>http://www.ninety10group.com/en/news:stowe-boyd-joins-9010</link>
      <description>The 90:10 Group is delighted to announce global social tools authority Stowe Boyd as the latest addition to its consulting network: a constellation of stars with unparalleled knowledge and expertise.
Stowe coined the phrase &amp;lsquo;social tools&amp;rsquo; in 1999.
He is much sought after for his expertise in those tools and in their impact on media, business, and society.&amp;nbsp; He works as an analyst, advisor, futurist, and researcher.
He is Director of the Social Business Edge show in New York on April 19, 2010.
According to&amp;nbsp;Technobabble&amp;nbsp;Stowe is one of the top 10 analysts blogging today.
He has worked with dozens of start-ups and more established firms such as AOL, Microsoft, The Open University, iMeem, TravelPod, Mozilla, Freshbooks, Bit.ly, Empressr, MOG, The SchoolOfEverything, Bview, Xing, and Jabber.
Stowe says: &amp;ldquo;I spent about 10 years in the &#039;80s and &#039;90s working in software research and consulting around programming languages and software tools, and then got hooked on collaboration technologies.
&amp;ldquo;During that time I worked in standards development in programming languages, SQL, and operating systems. I served as an ACM National Lecturer in Programming Methods. I jumped out of the world of software tools after I merged Meridian Software, where I was president, with Verdix in 1992, and then Verdix, where I was SVP of Engineering, with Rational Software in 1994.
&amp;ldquo;I started tracking collaboration technology in the mid &#039;90s, and as the web started to emerge, I fanned the flames. I have primarily worked as an independent consultant and analyst (a &#039;software product theorist&quot; as I like to say) since the mid &#039;90s.&amp;rdquo;
90:10 MD David Cushman said: &amp;ldquo;I&amp;rsquo;m very excited that Stowe trusts and believes in what we are doing &amp;ndash; particularly as he has been an inspiration to me for many years.
&amp;lsquo;&amp;ldquo;I am made greater by the sum of my connections &amp;ndash; and so are my connections,&amp;rdquo; is Stowe&amp;rsquo;s mantra &amp;ndash; and one I&amp;rsquo;ve adopted myself.
&amp;ldquo;No surprise then that connecting with 90:10 makes so much sense for all of us.&amp;rdquo;
&amp;ldquo;It&amp;rsquo;s testimony to what we are building here that Stowe wants to be part of it.&amp;rdquo;</description>
       <pubDate>Tue, 19 Jan 2010 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:stowe-boyd-joins-9010</guid>
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      <title>90:10 French website now live!</title>
      <link>http://www.ninety10group.com/en/news:9010-french-website-now-live</link>
      <description>90:10 French website now live! Our website is now available in French and you can also follow 90:10France on TwitterHappy Twittering!</description>
       <pubDate>Tue, 12 Jan 2010 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-french-website-now-live</guid>
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      <title>VisitBritain</title>
      <link>http://www.ninety10group.com/en/news:visitbritain</link>
      <description>&amp;nbsp;
90:10 UK will be working with digital agency Underdog to monitor and analyse online conversations related to Visit Britain and British tourism in order to enhance engagement from their video platforms.
We will be monitoring on a global scale, focusing on English-speaking nations. This will include sentiment analysis and strategic recommendations.
We look forward to helping another brand thrive in the networked world.
90:10 UK will be working with digital agency Underdog to monitor and analyse online conversations related to Visit Britain and British tourism in order to enhance engagement from their video platforms.We will be monitoring on a global scale, focusing on English-speaking nations. This will include sentiment analysis and strategic recommendations.We look forward to helping another brand thrive in the networked world.
&amp;nbsp;</description>
       <pubDate>Wed, 02 Dec 2009 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:visitbritain</guid>
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      <title>90:10 Spain</title>
      <link>http://www.ninety10group.com/en/news:9010-spain</link>
      <description>We have recently appointed Roberto Carreras a prominent social media blogger, speaker and consultant to head strategy in the Spanish market. He will work alongside Lidia Miras Martinez (Head of Spain) to grow the market and specifically to service Honda Spain. &amp;lsquo;The combination of the two is a winning team. Lidia has solid experience in working with big global brands to deliver social media activity in Spain (including Ford, Diageo, Sony)and Roberto is regarded as one the leading thinkers in his space.</description>
       <pubDate>Fri, 13 Nov 2009 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-spain</guid>
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      <title>Monocle Blackberry Application : live now</title>
      <link>http://www.ninety10group.com/en/news:monocle-blackberry-application--live-now</link>
      <description>We are proud to announce a new project to build a mobile application for Monocle in conjunction with the new Blackberry 9700 handset. Monocle are a successful high-end global lifestyle magazine that often develops products with exclusive brands for its readership community. We will be building a 20/20 application that features travel advice and tips across 50 cities to be pre-loaded onto 100 of Blackberry&amp;rsquo;s new handset</description>
       <pubDate>Wed, 28 Oct 2009 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:monocle-blackberry-application--live-now</guid>
    </item>
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      <title>Honda Motors Europe</title>
      <link>http://www.ninety10group.com/en/news:honda-motors-europe</link>
      <description>We have been working with Honda Europe on understanding the social landscape related to their brand and products across Europe. It has led to the delivery of online community reports in Spanish, English, Germany and Italian allowing them to further develop their local and Pan-European community engagement. We will continue to help them in each market on a retained basis by providing ongoing listening and reputation management as well as strategic consultancy across all campaigns and initiatives through our UK HQ and continental offices.</description>
       <pubDate>Sun, 25 Oct 2009 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:honda-motors-europe</guid>
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      <title>90:10 thinking: live and in person</title>
      <link>http://www.ninety10group.com/en/news:9010-thinking-live-and-in-person</link>
      <description>90:10 Group&amp;rsquo;s David Cushman is speaking at a series of events in November and December &amp;ndash; revealing how we think social technologies can benefit businesses and organisations.
The first is one anyone can attend &amp;ndash; because it&amp;rsquo;s a live radio broadcast on BlogTalk Radio. David will be a guest on Jon Hansen&amp;rsquo;s PI Window On Business at 8pm (UK time) on November 10. The show is syndicated to 300,000 listeners.
When David last appeared the show experienced the most activity its live chatrooms have ever seen. It won&amp;rsquo;t be dull.
He will be presenting two keynotes in person in November and December &amp;ndash; the first at SIPA 09 on November 19 &amp;ndash; SIPA&amp;rsquo;s third Online Marketing and Publishing Summit &amp;ndash; at the Novotel London Tower Bridge, Pepys Street, London EC3N 2NR.
At SIPA David will reveal how media fragmentation and social technologies are opening the door to a new era for specialist media.
&amp;ldquo;I will explain how treating specialist content as social objects reveals new revenue models in a world in which no one wants to pay for content and no one clicks on the ads.
And on December 1 David will Keynote on the social media stage at London&amp;rsquo;s Olympia at Online Information 2009. On this occasion his theme will be &amp;lsquo;Why social media must fail: participating is the winning strategy.&amp;rsquo;
David is also speaking at London&amp;rsquo;s Monitoring Social Media 09 on November 17 and providing the closing address at Mash-ups Social Media 09 in London on November 12.
&amp;ldquo;If we haven&amp;rsquo;t already, I hope we&amp;rsquo;ll have a chance to meet at one or more of these events in the coming months,&amp;rdquo; said David &amp;nbsp;- MD of 90:10 Ltd.
You can read his blog at http://fasterfuture.blogspot.com follow him on twitter at twitter.com/davidcushman or download his book at http://www.lulu.com/content/paperback-book/the-power-of-the-network/4590198
David Cushman</description>
       <pubDate>Thu, 22 Oct 2009 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-thinking-live-and-in-person</guid>
    </item>
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      <title>Finding Purpose for Gambling Compliance</title>
      <link>http://www.ninety10group.com/en/news:finding-purpose-for-gambling-compliance</link>
      <description>We have begun working with Gambling Compliance a global B2B publishing company to realign their business strategically both internally and externally as they look to grow into new markets and develop new products and services. &amp;lsquo;Gambling Compliance is at that interesting stage in a business&amp;rsquo;s life cycle when it is no longer a start-up. It is important that the passion that took it to its point of success is not lost and it sense-checks it&amp;rsquo;s future course&amp;rsquo; said Jamie Burke CEO.
To do this we have begun a Purpose Workshop headed by David Cushman (MD of 90:10) and Mark Earls (Author of Herd) to help identify the &amp;lsquo;Why&amp;rsquo; that will bond both the internal and external communities around their business.</description>
       <pubDate>Sun, 18 Oct 2009 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:finding-purpose-for-gambling-compliance</guid>
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      <title>90:10 Europe</title>
      <link>http://www.ninety10group.com/en/news:9010-europe</link>
      <description>We are proud to announce we are opening offices in Valencia, Berlin, Paris and Milan over the coming months with best of breed in each market. &amp;lsquo;It&amp;rsquo;s a big step in turning our global network of relationships that we have cultivated over the years into businesses in their own right&amp;rsquo; says CEO Jamie Burke. &amp;lsquo;As we increasingly start to work with global businesses it is critical we grow a global footprint that allows us to understand and deliver according to each market&#039;s nuances&amp;rsquo;.</description>
       <pubDate>Thu, 15 Oct 2009 00:00:00 +0000</pubDate>
      <guid>http://www.ninety10group.com/en/news:9010-europe</guid>
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