Social media represents a door-way to your external stakeholders be that consumers or clients and partners. This offers an opportunity to involve and validate your internal supply-chains for the purposes of; Communications but also New Product or Service Innovation.

However opening this door requires you to prepare for every eventuality both good and bad at an operational level.

We help companies large and small pragmatically adopt social media across any number of business areas & departments including; Corporate / Consumer PR, Marketing, CRM, Customer Insights, Sales, Innovation, Customer Service & Commercial on a global, regional and local level.

We are the only specialist partner that can do this with local teams in Europe, Middle East, Latin America, Asia & the USA. It is why we are the preferred global social media change agent.

Because we understand things don’t change overnight we have developed a flexible 6 Step Social Media Business Audit. Each step provides results that justify moving on to the next leading to the phased launch of a Social Media Strategy bespoke to your organisation.

Phase 1 – Data Audit

Phase 2 – Communities Audit

Phase 3 – Stakeholder Audit

Phase 4 – Operations Audit

Phase 5 – Social Media Strategy Creation

Phase 6 – Social Media Readiness Test

We assess the external community needs as expressed in social media and the potential opportunities and threats against your company’s internal operations including issue workflow and resourcing structures. We quantify the possible ROI that could be achieved.

We ensure all key internal stake-holders are engaged and on-boarded providing a Social Media Readiness Test against your Social Media Strategy with rapid barrier to adoption correction to get you launch ready.

Post-launch we don’t leave you on your own. We work with our clients and their agencies continuously to further the adoption of a policy of Open Business allowing them to continuously adapt to an evolving landscape as well as optimise ROI and maximise KPI.

We have done this for companies like; Honda Europe, Hermes Europe and globally for B2B companies such as Carlson Wagonlit Travel , media companies and more.