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Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
Use Community insight & collaboration to shape Comms
Agency
Planning Support We provide community insights whether directly or indirectly to be fed into you planning process.
- This can be one-off, pre and post campaign or continuously for iterative planning.
- Indirectly: We analyse the community landscape to your client and their competitors and provide quantitative and qualitative research.
- Directly: we engage target community members with virtual / face-to-face surveying.
Creative Support We have helped agencies win over $45 million worth of accounts by providing pitch and planning support.
Community Engagement We engage communities and their most representative members to participate in the campaign process.
Social campaign delivery Work with the communities you target to deliver more effective campaigns.
Training We provide hands-on training to your staff in order that they can use and understand the social media tools available for them both on a personal and professional level.
Campaign Community Migration Increasingly one of the key KPIs for campaign activity is to acquire followers on Twitter or friends on Facebook.
App / Web development We help agencies in the development of websites and / or applications, including mobile, that can live and succeed in the new social space.
