Feeds from:
Socialmediacouncil
Fri, 03 Feb 2012
What is the value of a Facebook fan? [Infographic]
You’ve probably heard this debate before but bear with me. So what’s the value of a Facebook fan? Is it £5? Is it £10? Is it £100? Well, the answer is none of the above. It’s almost impossible to put a monetary value on a fan when brand pages sit within different verticals, serve different [...]
Thu, 26 Jan 2012
Facebook Commerce Reaches $14 Billion By 2015, Holding Promise For Retailers
Social commerce represents a tiny percentage of overall retail sales but Facebook is the clear leader and is already offering retailers a variety of options for converting users into consumers, according to eMarketer. Some of those consumers are warming to the idea of buying products and services while on the site. Retailers are still in [...]
Openbusinesscouncil
Tue, 20 Dec 2011
Medicine is hardly associated with cars; they literally have no similarities, however directors are cohering the car-manufacturing organization like Porsche with the disjointed pharmaceutical companies. This displays how businesses are willing to think openly outside a confined box. The German well established sports car brand Porsche aimed the [...]
Mon, 19 Dec 2011
McDonalds use Crowdsourcing for Video Product Marketing
The food chain McDonalds has recognized the moving trend in crowdsourcing and is incorporating it in their recent selection menu of Chicken McBites. The rise of this “cupholder cuisine” selection will be supplemented alongside ten selected short crowdsourcing films. The online project gallery forum Tongal will create the mini, short videos [...]
Invite those outside in
About
We are a pioneering Open Business consultancy. We help clients open their activity directly and indirectly to external stakeholders through the use of social media, its data and technologies for the purpose of; Engagement, Insight, Change and Innovation.
We use our many years of business experience having worked with some of the world's largest companies to help you realise your potential and meet threats posed by this new and evolving landscape.
Don't understand the ROI from social media? We work to deliver real & measurable success for; Marketing, PR, HR, Sales, Customer Service, Customer Insights and Innovation Depts.
Like our clients we are truly a multi-cultural company with offices across Europe (UK, France, Germany, Spain, Italy, Netherlands), The Middle East (Jordan, Dubai, Lebanon) and a global partner network in Asia, North America and Latin America.
Our Story We have all worked within the large marketing, research or consulting groups trying to get social media to fit into their old model. But we thought there has to be more to social media than just monitoring, fans, followers and word-of-mouth campaigns. A greater ROI than shares, Facebook Likes and blogger coverage.
So we put together a team of people from across disciplines and geographies to figure it out. We're called 90:10 Group because at the heart of everything we do is the ratio 90:10. We believe that every organisation can be a 90:10 one:
90% of the energy behind your output coming from outside your organisation with the 10% coming from your internal resources as a platform of delivery.
We call our methodology Open Business.
We are now the largest team of social media experts working across EMEA with the greatest diversity of back-grounds including; Research, Marketing, Advertising, Innovation, Change Management, CRM.
Open Business Think of social media as a door to the outside world. A door to; listen, ask, connect and create with people outside both partners, customers and experts. All for the purpose of competitive advantage in marketing, service and product innovation.
