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Anglia Co-operative

90:10 is working with leading UK retailer the Anglia Co-operative to develop strategies to deliver against the following... Read More
February 9th, 2010

Social Business Edge

90:10 is supporting the Social Business Edge event in New York City on April 19, 2010, as ‘Media Sponsor’. The... Read More
February 9th, 2010

Honda Launches European Search for Cast to Star in Road Movie

Honda Motor Europe is today launching ‘Live Every Litre’, a ground-breaking project which includes the creation... Read More
February 5th, 2010

Tomi Ahonen joins 90:10

Global telecoms and tech expert Tomi Ahonen is the latest world class consultant to join the 90:10 network. Tomi is co-author... Read More
January 25th, 2010

Stowe Boyd joins 90:10

The 90:10 Group is delighted to announce global social tools authority Stowe Boyd as the latest addition to its consulting... Read More
January 19th, 2010

90:10 French website now live!

90:10 French website now live! Our website is now available in French and you can also follow 90:10France on TwitterHappy... Read More
January 12th, 2010

VisitBritain

  90:10 UK will be working with digital agency Underdog to monitor and analyse online conversations related to Visit... Read More
December 2nd, 2009

90:10 Spain

We have recently appointed Roberto Carreras a prominent social media blogger, speaker and consultant to head strategy in the... Read More
November 13th, 2009

Monocle Blackberry Application : live now

We are proud to announce a new project to build a mobile application for Monocle in conjunction with the new Blackberry 9700... Read More
October 28th, 2009

Honda Motors Europe

We have been working with Honda Europe on understanding the social landscape related to their brand and products across... Read More
October 25th, 2009

90:10 thinking: live and in person

90:10 Group’s David Cushman is speaking at a series of events in November and December – revealing how we think... Read More
October 22nd, 2009

Finding Purpose for Gambling Compliance

We have begun working with Gambling Compliance a global B2B publishing company to realign their business strategically both... Read More
October 18th, 2009

90:10 Europe

We are proud to announce we are opening offices in Valencia, Berlin, Paris and Milan over the coming months with best of... Read More
October 15th, 2009

Thinking

Social Engagement = Cultivating Customers Demands

Businesses are increasingly adopting customer-focused processes to gain competitive advantage. But for building a business around customers, companies need to understand them. They need to engage in regular dialogue and conversations.Research has shown strong evidence that Social Media Engagement correlates to Financial Performance (see report on world’s most valuable brands – Who’s most engaged?). This ...
March 9th, 2010
Patrick Atallah

Social Business Summit: London and Austin

Thursday this week I will be participating in the Dachis Group's Social Business Summit, speaking on Publicy and The Erosion Of Privacy (incidentally, I am speaking on the same topic tomorrow, at the We Media conference in Miami).Dachis Group is also partnering with Somesso to hold a Social Business Summit in London next week:On March 18, SOMESSO and Headshift/Dachis Group will host Europe’s first Social Business Summit;...
March 9th, 2010
Stowe Boyd

Señor José Cuervo is on the look out for a Tequila Face… think you have what it takes?

I was invited to Diageo’s Jose Cuervo Tequila open audition at Cargo last week, to celebrate the launch of their latest Tequila Face initiative. To get into the Mexican mood, we were each transformed into various fictional characters (hence the pics). I played Juanita Sanchez, a Tequila and Coke loving Mexican DJ The one ...
March 9th, 2010
Laurence Borel

Being the CEO of a Platform Business

In a long-tail world it’s becoming increasingly impossible for any single organisation to deal with the fragmentation of demand. Apple’s solution – with its iPhone – was to become the platform for others to service demand they identified. Those closest to their own niche could deliver products and services which were a better fit than ...
March 9th, 2010
Jamie Burke

Eric Schmidt Google Keynote At Mobile World Congress

If you have an hour spare and want to see Eric Schmidt’s keynote at Mobile World Congress Barcelona, check out the below – with subtitles in case you miss any of the words.The best bits come from 35 minutes in – question time. Interestingly, I have faced some of these questions (or assertions) before, ironically ...
March 9th, 2010
Jonathan MacDonald

Eyehotel.tv – Life Is An Audition

Last year I came up with an idea for people to pay for hotel stays with their privacy. It’s called Eyehotel.TV and is a social experiment to see whether real reality TV is more compelling than the manufactured versions we get on regular television. It is an experiment to see whether there is demand to ...
March 9th, 2010
Jonathan MacDonald

Accessibility and your responsibility to the network

By (almost) anyone's count, stats, vibe, gut, whatever... 'social media' is becoming the dominant form of media across the world.We are collectively and globally spending more of our time taking part in it than we do passively receiving all the other broadcast media put together.And with that position of dominance comes responsibility.In large traditional media companies (such as the ones I spent much of my life working in)...
March 9th, 2010
David Cushman

David Gerlernter on Flow

William James once wrote, "You can judge a man's intelligence by how well he agrees with you." In that regard, David Gelernter is my main man. In a recent but oddly titled piece at Edge.org (what a nice name!), Gelernter could have been reading one of my recent slide shows:- David Gelernter, Time To Start Taking The Internet Seriously 13. The traditional web site is static, but the Internet specializes in flowing,...
March 9th, 2010
Stowe Boyd

We police ourselves better than the Advertising Standards Agency ever could

The uk's advertising standards authority wants to apply the same rules to brand-run Twitter accounts and Facebook pages as it does to TV ads and billboards: (via The Guardian) http://bit.ly/darbhbOn the face of it the drive to enforce legality, honesty and truthfulness seems wise.They (the Advertising Association) even say they are advocating this primarily to protect children; Always a good tactic to deploy to deflect those...
March 8th, 2010
David Cushman

All Hail The Mighty Apple Ipad. Not.

The above was aired at the Oscars earlier. The first official iPad advert! Lovely isn’t it?. I’m a big fan of convergence. Any machine and a screen. But there are 4 reasons why I’m not going crazy about the iPad:1. The inability to multi-task. I am a productivity fan so this is a deal breaker2. ...
March 8th, 2010
Jonathan MacDonald

Scintillation

This is an experimental film made up of over 35,000 photographs. It combines an innovative mix of stop motion and live projection mapping techniques.SCINTILLATION from Xavier Chassaing on Vimeo.Ich empfehle Fullscreen, wenn es der Rechner hergibt!
March 7th, 2010
Franz Patzig

Mlove Confestival Ticket & Speaker Detail

We like to call out to the leading idea people and mobile passionistas to join us at a remarkable event this spring, set in the 100-room MLOVE castle:*****SPECIAL PRICING 25% OFF – BOOK NOW AT WWW.MLOVE.COM*****We are glad to announce the newest additions to our speaker list:Jimmy Wales, Founder, Wikipedia (S.F. / NYC)Nick Heller, Strategic ...
March 7th, 2010
Jonathan MacDonald

Socialtext 4.0

Watching Socialtext's announcement this week about the newest major release of their flagship technology, I knew that had done some great work. I got the demo today, and it looks really great.Socialtext has extended way past the baseline functionality that made them a pioneer in social technology for business. They started with wikis, and last year released Socialtext signals, an integrated enterprise microblogging capability...
March 5th, 2010
Stowe Boyd

The Clockwork Universe Of Traditional Advertising Vs Chaos Theory Of The Now

Advertising has alot to do with Chaos Theory and I will show you how. However, lets start with a guy called Alan Turing who, by the way, was an absolute genius.Many may not have heard of him, but on the 10th of September 2009, Gordon Brown made a formal apology for the way Alan was ...
March 5th, 2010
Jonathan MacDonald

Digital Billboards: Very Shiny

Since I don't drive much, I often miss trends like digital billboards:- Matt Richtel, Electronic Billboards Called Another Driving Distraction The billboard industry argues that the new signs are part of a larger technological and economic shift to a paperless society (no more crews hoisting and removing ads from billboards) and that they give advertisers more flexibility.Marketing materials published last year by Clear...
March 5th, 2010
Stowe Boyd

Free

Zum wiederholten mal startet gerade eine Diskussion über Monetarisierung von Blogs, ausgehend diesmal von Basic Thinking, das nach Roberts Verkauf von einem kleinen Team von Redakteuren betreut wird – und das sehr professionell und erfolgreich. Man kann den Content dort mögen oder nicht – das spielt in diesem Zusammenhang keine Rolle.Dort hat man beschlossen, den ...
March 5th, 2010
Franz Patzig

Negative comments are good for your blog

I am yet to meet a blogger who doesn’t like receiving comments and feedback on their articles… But occasionally, the feedback you receive is not what you had in mind.As your blog grows, it becomes more exposed to negative comments…. But these comments are in fact good for your blog.You can be wrongYes, really. Everyone ...
March 5th, 2010
Laurence Borel

Social Media in the Middle East: more at ARABNET March 25th & 26th

A common feature across the Middle East region is that young people make up a relatively high percentage of the population (in some over 50% are less than 21 years old). In most countries the “net generation”, regardless of its geographic location or cultural background, tends to be comfortable with online technologies and prefer the speed and variety of content delivered through the ...
March 4th, 2010
Patrick Atallah

Facebook Ads: Why Such An Oblique Approach Instead of Social Ads?

The recent foofarah about Facebook ads (see Brad Stone's Ads Posted on Facebook Strike Some as Off-Key) led contributor David Gallagher to an experiment:What's In Your Facebook Ads?A look at Facebook’s “Create an Ad” page inspired an experiment. Facebook lets advertisers aim their messages at people in certain places or age ranges, but also at those who have particular keywords in their profiles. I realized I...
March 4th, 2010
Stowe Boyd

Patent Law Choking Innovation

- Nick Bilton, An Explosion of Mobile Patent LawsuitsWithin the last year, for example, Apple was sued by the Taiwanese company Elan Microelectronics over alleged infringement of touch-screen patents. Nokia went on a lawsuit spree, suing Apple, Samsung, LG and a variety of other mobile handset companies. Kodak sued several  companies over patents related to the companies’ digital-imaging technology. And on...
March 4th, 2010
Stowe Boyd

Life Laid Bare

File under 'technology bound to make it's way into augmented reality':- Rik Fairle, Pentax Toughens It Rugged CameraHere’s a new trick that several vendors have added this year. In addition to face-recognition technology that can register as many as 32 faces, the [Pentax camera model] W90 includes new pet recognition that can recognize and enhance images of up to three preprogrammed faces of dogs and cats. You can set...
March 4th, 2010
Stowe Boyd

An Open Global Village

I was rocked back on my heels when I read a Maureen Dowd column yesterday. She has recently visited Saudi Arabia, and in discussions with the Saudi Foreign Minister, Prince Saud al-Faisal about the changes coming in the near future of that country's liberalization. After talking about women's role in the future Saudi Arabia -- there are female lawyers there, now, albeit in a very limited role, and Saud looks ahead to a time...
March 4th, 2010
Stowe Boyd

Pitching a BarCamp Sponsor

The movie explains what usually happens if a barcamp organizer pitches a new barcamp sponsor.Wenn ich jemals ein Déjà-vu hatte, dann ist es das. Ein Gespräch, das ich schon hunderte mal geführt habe – im gleichen Wortlaut. Jeder der schon mal auf Sponsorensuche für ein BarCamp war, wird jetzt unter dem Tisch liegen.Gefunden bei ...
March 4th, 2010
Franz Patzig

Spolsky Blogicide Note Has Great Advice, And Bad

Embedded in a deeply ambivalent post in which he announces the end of his blogging, Joel Spolsky distills great advice from Kathy Sierra on the topic of... blogging... which he is quitting to grow his business. Hmm.Well, first, let's look at the advice from the incomparable Sierra, as channeled by Spolsky:Let's Take This OfflineSo, what's the formula for a blog that actually generates leads, sales, and business success? I...
March 3rd, 2010
Stowe Boyd

Yammer: Giant Step Or Misstep?

A week ago, Yammer released a big upgrade to their 'Twitter for the Enterprise' solution. But in a very strange way.They have introduced something called 'Communities' which are intended to complement their existing corporate accounts. But they way they work is confusing. Or at least I am confused.The original model for Yammer still stands for people who want to create a Yammer network for people sharing a corporate email...
March 3rd, 2010
Stowe Boyd

I Missed My Fifteen Minutes

Yesterday, apparently, the uploaded presentation I had given for the NYC AIIM chapter was briefly popular on Slideshare:via email"The New Web: Social, Real-Time, And Mobile" is being tweeted more than any other document on SlideShare right now. So we've put it on the homepage of SlideShare.net (in the "Hot on Twitter" section).By the time I went to look at it, it had marched off the list into obscurity. 
March 3rd, 2010
Stowe Boyd

Can you help design the future?

I've been lucky enough to bag myself a place at the SOMESSO / Headshift Social Business Summit in London on March 18.Places are limited to 100 and keynote speakers include Jeff Dachis and JP Rangaswami. It's very much not just a passive consumption event though. Attendees are expected to help design the future.If you'd like to join us, I do have a limited number of discount codes available to distribute.To get one, drop me an...
March 3rd, 2010
David Cushman

Angry of Percy Street

I'm fuming.I've just wasted more than an hour on a call which could have lasted 30 seconds. If the caller had been upfront and honest.An organisation called me because they had been 'given my name' in association with my work with NinetyTen and CitizensOnline (at least that's what they said). They felt we should be introduced to senior people in the UK Government to help effect change after the next election.They asked...
March 2nd, 2010
David Cushman

Nominate a social business innovator

It's March. So it must be time for the next (the second!) monthly Social Business Innovation Award.And, just as last month, they can't happen without you.Right now we need to work together on nominations; making them and attracting suggestions from others. Later in the month we'll need to join together to vote.Last month found a worthy winner in BusinessCard2.0.This month let's focus on businesses and organisations which have...
March 2nd, 2010
David Cushman

First Gestures At True/Slant, And A Messifesto

The first evidence of my participation at the True/Slant content news network:I am going to be writing about the exploding New York technology scene and related topics in a new blog at True/Slant. I am not sure of the title, but I like the 'greenhouse' metaphor. I am looking for suggestions.About the beat: I am obviously intrigued with the NYC tech scene. That's why I left San Francisco for New York. The ingredients needed for...
March 1st, 2010
Stowe Boyd

The Death of Advertising – Media owners time to innovate

David Cushman and I recently attended OMEXPO in Madrid to present ‘The Death of Advertising’ to the Spanish digital industry (Powerpoint below). What we are getting at is that we believe all the energy put into making the way ads are delivered online better hasn’t led to much value for either the user, the advertiser ...
March 1st, 2010
Jamie Burke

90:10 France se désiste de Paris 2.0…

La blogosphère a parlé, nous avons écouté, et après mûre réflexion finalement décidé de ne pas participer à Paris 2.0, un évènement qui avait pourtant l’air prometteur.Je suis sûre que vous avez tous vu les nombreux articles à ce sujet publiés dans la blogosphère française…En ce qui nous concerne, ce n’est que partie remise, et ...
March 1st, 2010
Laurence Borel

Time to end the failed experiment of advertising

As promised, here's the slidedeck Jamie Burke and I presented in Madrid last week. By way of disclosure we were in Madrid for the official launch of 90:10 Spain - and took the opportunity to present our thinking at the OMEXPO.The slides ask the question, if advertising didn't exist today, would you reinvent it? We think too much digital tech, innovation and effort has been focused on making a better message when what is better...
March 1st, 2010
David Cushman

Google Facts And Figures – Infographic

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February 28th, 2010
Jonathan MacDonald

What Lies Beneath

–Today in the Sunday Times there was an article about ITV advertising revenue growing by 18%.Almost at the end of the article was mention of the CEO hitting the cost saving targets.In the same way as we must differentiate revenue (vanity) from profit (sanity), we must ensure that financial growth is specified in terms of ...
February 28th, 2010
Jonathan MacDonald

Privacy Is Old

Lohr says our approaches to online privacy are no good, but the experimental alternatives he mentions are at best mildly interesting, but don't seem to be strong in any way:- Steve Lohr, Redrawing the Route to Online Privacy On the Internet, things get old fast. One prime candidate for the digital dustbin, it seems, is the current approach to protecting privacy on the Internet.Lorrie Faith Cranor supports developing...
February 28th, 2010
Stowe Boyd

Operational Publicy

Jeff Jarvis was nearly marooned due to the recent storm in the Northeast, but thi sled him to a new insight about the powerful opportunities for business through operational publicy: simply publishing what used to be private.- Jeff Jarvis, Operaitonal TransparencyI am in Tampa waiting to fly back home to New Jersey and, thanks to the snowicane but rather than sitting in the usual information vacuum to which airlines subject...
February 27th, 2010
Stowe Boyd

Yet Another Earthquake: The Pressing Need For Emergency Codes

During the Haitian Earthquakes first frightening days, the web world reacted in nearly instinctive fashion, clamoring for help, money, and technological approaches to mobilizing. The world's larger response led to emergency crews trying to assist, doctors and nurses working in makeshift hospitals, and people the world over sending money and emergency supplies.Even so, the devastation was unimaginable. And the Haitian people...
February 27th, 2010
Stowe Boyd

Paris 2.0, vous y allez?

90:10 France co-organisera le prochain Paris 2.0 du 8 au 12 mars prochains à l’Espace Kiron.Alors c’est quoi Paris 2.0?Paris 2.0 c’est plus de 120 intervenants de tout secteur du web social et du 2.0, média, marketing, communication, innovation, design, enterprise, qui partageront avec vous leurs expériences et réflexions en cours des médias sociaux, ...
February 27th, 2010
Laurence Borel

Is she you?

Does anyone know anything about this? It’s going viral…
February 25th, 2010
Laurence Borel

For Your Social Communities to Work, Fish Where the Fish Are

There is a great opportunity for businesses to use social media to enable conversations and to create communities that extend their capabilities and engage their constituents in richer ways that results in higher retention, lower risk, increased ROI, and faster operational capacity.Businesses entering the social media space must first figure out where their audience is ...
February 25th, 2010
Patrick Atallah

Watch Your Words

–We are no longer living in times where our private conversations remain private.Our inner thoughts, expressed amongst friends, quietly, are now subject to instant distribution over millions of people within seconds, and frankly, there is no delete button quick enough, provided someone can screenshot before you have second-thoughts.Misinterpretation is so easy when information is taken ...
February 24th, 2010
Jonathan MacDonald

We want more than incrementally better messages

There's a rule about new technologies - bleeding edge tech doesn't equal bleeding edge demand. I'm old enough to remember Betamax.Electronics companies have a track record in this kind of failure. Famously (and quoted in Blue Ocean Strategy) Phillips CD-i was a commercial flop because it tried to do too many things - and customers weren't sure what value it could add to their lives.That and the fact the games were...
February 24th, 2010
David Cushman

No 10 Bullying row: The unintended victim

The whole National Bullying Hotline mess of the last couple of days (links below will fill you in on the row surrounding British PM Gordon Brown) has had one unintended victim: BullyingUK.This genuine and effective charity has been tarred with a very nasty and impactful brush. Some of its would-be clients - many of them vulnerable school kids - have been put off by the fear that their confidentiality will be breached - in the...
February 23rd, 2010
David Cushman

Fancy going on a European road trip? Read on

We’ve been busy here at 90:10 working on the launch of the new Honda CR-Z Hybrid through Social Media, and our plan is to create a crowdsourced European Road Movie, featuring Internet users from the four corners of Europe! Pretty cool, huh?We’re currently at the first stage of the campaign, where Internet users can submit ...
February 22nd, 2010
Laurence Borel

The ‘advanced’ Thinking Of Basic Principles

Last week in Barcelona I enjoyed a panel discussing Mobile Advertising and Marketing with some of the top thinkers from all over the world.Paul Berney, the EMEA President of the Mobile Marketing Association asked me whether, after saying for several years that Privacy, Permission and Preference were the key focal points, I was happy that ...
February 22nd, 2010
Jonathan MacDonald

If advertising didn't exist would you feel the need to invent it?

I'll be in Madrid for the OMEXPO on Feb 24-25. I'll be presenting alongside Jamie Burke (CEO at 90:10) on the, obviously, non-controversial subject of: The Death of Advertising.This is how our 45 minutes is being sold:90:10's Jamie Burke and David Cushman confront you with the end of business as usual.They'll examine how everything you thought you knew about traditional advertising will fail you in the rapidly emerging and...
February 22nd, 2010
David Cushman

Plenty More Phish In The Sea

‘Phishing’ (pronounced ‘fishing’) is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Below is an informative video by Sophos about the ‘LOL’ Twitter Phish that’s swimming around at the moment.For those in the know, these ...
February 22nd, 2010
Jonathan MacDonald

How Foursquare helps Consumers and Businesses

Since last quarter of  2009, we’ve seen companies like FourSquare and Gowalla – companies allowing customers to check into physical locations and earn badges or points, discounts and share/show nearby contacts where they are – gaining heavy traction (more than 1 million FourSquare checkin per week).So why many thinks that 2010 will be dominated by ...
February 18th, 2010
Patrick Atallah

Interactive webinar with Gerd Leonhard and Alan Moore

Gerd Leonhard via WikipediaTwo of the brightest lights to guide you into the networked world, Alan Moore and Gerd Leonhard, have buddied up to present a joint webinar:Thriving commercially in social media and the networked society: An interactive seminar with Gerd Leonhard and Alan MooreBoth are acclaimed authors, bloggers and consultants to a wide-range of global organisations.Places are strictly limited and priced at just...
February 18th, 2010
David Cushman

PR 2.0 = Communicating WITH, Not To

Social Media and Web 2.0 are altering the entire media landscape, placing the power of influence in the hands of the ‘crowd’, a crowd made of regular people with opinions, expertise and the passion of sharing those opinions with friends, colleagues and people.Brian Solis believes that communications technology is going to fundamentally change how we ...
February 17th, 2010
Patrick Atallah

Make maps relevant: Redraw the world niche by niche

I like FourSquare. As a predominantly iPhone-using mobilist I find it user friendly and quite compelling.The fact that colleague Laurence Borel is (was, heh heh) Mayor of 90:10 at 17 Percy St provides a great location-based nudge, for example (the more you check in at a location, the more points you accrue - you may even get to be Mayor... ah hem, I guess you have to be there).I like the way tips can be delivered with both...
February 17th, 2010
David Cushman

Blogger relations 101: common courtesy

It has recently come to my attention that some PRs have no manners whatsoever… Let me explain.Scenario 1:The buying off bloggers agency recently emailed me offering €30 to pen a few kind words about a (boring) website. Due to work commitments, I forgot to send them a polite no thank you. Two weeks later, they ...
February 16th, 2010
Laurence Borel

Social Business Innovation Awards: Jan 2010 winner

We have a winner in the first Social Business Innovation Awards: January 2010. Securing 62% of the vote, the winner is...Image via CrunchBaseBusinessCard2.I haven't used it myself but... in a nutshell: LinkedIn taken beyond the silo.It beat off better known (at least to me) challengers Twelpforce (2nd with 14%) and Local Motors (with 10%).Check out all the January 2010 nominations here (along with the purpose of the awards).If...
February 15th, 2010
David Cushman

Reputación Online e Identidad Digital

¿Qué se puede decir de éste tema tan interesante y amplio en 300 palabras? Algo difícil sin duda, ya que requeriría mucha más extensión para hablar como merece de dos conceptos tan amplios. Pero he tratado de aportar unas pinceladas sobre ello en un interesante proyecto desarrollado por Wellcomm. Bajo el título “Perspectivas de la comunicación 2010” han recogido la opinión de 36 grandes profesionales del sector...
February 14th, 2010
Roberto Carreras

My thoughts on Google Buzz so far

With last week’s rollout of Google Buzz, Google has fired its first serious salvo at Facebook in the battle for the social networking crown… But is Google Buzz really all it’s cracked up to be?So where does Google Buzz fit in the Social Media world? From what I’ve seen, Google Buzz seems to fit in ...
February 13th, 2010
Laurence Borel

Valentine’s Day at Piccadilly Circus

Last year, I had the opportunity to work on the relaunch the McDonald’s Piccadilly Circus sign through Social Media using Facebook, Flickr, Delicious, YouTube, whilst also engaging with a few London-based bloggers.By standing on the pavement at Piccadilly Circus, you can have a unique and quirky picture taken right under the sign.McDonald’s have just added ...
February 12th, 2010
Laurence Borel

What does it mean to be a platform organisation?

I've been writing about the platform as primary organisational (and conceptual) framework pretty much as long as I've been writing this blog.But I've never stopped to pull the essentials together.What is a platform organisation? How does yours become one?Let's start with a definition. Mine: A platform organisation uses its available resources to find, connect and support those who share its Purpose.To be clear, I mean both...
February 11th, 2010
David Cushman

Why 'innovation' fails

Image via WikipediaThere's a reason many a CEO views an offer to 'innovate' with a mixture of fear and disdain: Somewhere approaching 9 out of 10 business innovations fail.There are lots of reasons:(To summarise and plagiarise the Harvard Business Review (Jan/Feb 10) and Robert H Miles' Accelerating Corporate Transformation...)Managers come over all conservative - what starts as a game changer ends up as a watered-down version...
February 10th, 2010
David Cushman

Blogger relations – the good, the bad and the ugly

Engaging with bloggers is by far the hardest aspect of digital PR; emailing news releases to bloggers often won’t do the trick – bloggers want good content but they also want to get something out of being approached, a product perhaps an invitation to an event, some may even ask for cash (I think we ...
February 9th, 2010
Laurence Borel

Comunica 2.0: un proyecto de Telefónica Latinoamérica

Hace unos días tuve el placer de compartir un interesante desayuno de trabajo con José María Álvarez-Pallete, presidente de Telefónica Latinoamérica, su equipo de Comunicación y dos amigos a los que considero grandes referentes personales: Ivan Pino y Benito Castro. La verdad es que fue una interesante reunión y me agradó especialmente por la claridad en los conceptos por parte del equipo y la gran apuesta personal y...
February 9th, 2010
Roberto Carreras

One to watch: ThingLink.org

I don't often do a 'one to watch' these days. Everything moves so fast I'd rather just back the web.But on this occasion I have been pointed at something by (twitter.com/willsh) that has significant potential and which I think you should explore: ThingLink.orgIt's a social network for things and could play it's part in the emerging web of things in a very interesting way.So far as I understand (and I have only just applied for...
February 9th, 2010
David Cushman

Mirror neurones - more stuff you need to know about influence

Some more stuff you need to know about 'influence'. (via @DarrenBBC)Less rational (Homo Sapiens) - more Homo Mimicus.Now, go back and think about the flock again.FasterFuture is regularly updated by David Cushman
February 8th, 2010
David Cushman

Book review: Monkeys With Typewriters:

I went to Essex University with Jemima Gibbons. In fact, we were both elected to serve on the same small editorial committee of Vulture, the student union rag. I’d tell you what year that was. But I'm too much of a gentleman…We found each other again less than a year ago. Via Twitter, naturally. She came along to a hastily arranged tweet-up in Camden Town – which was where she told me about the book she was completing....
February 5th, 2010
David Cushman

It'll be a sad day when we finally understand influence

A fascinating post by fellow 90:10er Stowe Boyd (... The Dark Matter of influence) has been rolling around my head since I read it yesterday.Stowe discusses this Arvix Post, titled Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks.To summarise; influence is derived from how close you are to other influencers in a network - how low and short the number of links from you to how many other...
February 4th, 2010
David Cushman

The 3 Reasons People Join Groups

One of the organisations I advise asked for my thoughts on setting up (let's say enabling) a Facebook community this morning.The success or failure of any groups that form, via pretty much any tools, comes down to the same thing - how well are you enabling those involved to achieve the three things they join groups to do?(image courtesy Kbaird.)Three Reasons People Join Groups:1. Express themselves: Usually this is support for...
February 2nd, 2010
David Cushman

Vote in the first social business innovation awards

Name the Social Business Innovation Award winner for Jan 2010(polls)The nominations are now closed and the voting is now open in the first ever Social Business Innovation Awards. Don't worry if your favourites aren't on the list, we all get the chance to nominate again for the next month's when the voting closes on this round on Feb 11.For those who missed the nomination phase, to reiterate, this is what it's all about:Social...
February 1st, 2010
David Cushman

Living with Robots

Honda hat ein nettes Video über Entwicklung von Robotern gestellt, mit ein paar interessanten Einsichten. Ich bin ja ausgemachter ASIMO Fan Ich hoffe, dass ich die Marktreife dieser Dinger noch erlebe!Weitere Kurzdokumentationen zu verschiedenen  anderen Themen gibt es hier: http://dreams.honda.com/(Disclaimer: Honda ist unser Kunde bei 90:10 Group)
January 29th, 2010
Franz Patzig

Why I hate automation in human communication

Image via WikipediaStephen Waddington was kind enough to ask for my thoughts on Bots (and specifically Twitter Bots) for his latest article on Reputation Online.He's also blogged about his motivation for writing the article.Stephen has compiled the thoughts of several social thinkers and you can read the aggregation in his article.But I thought it may be good to share the interview Stephen conducted with me as part of that...
January 27th, 2010
David Cushman

Euan comes from behind the firewall

My good friend Euan Semple is running a series of workshops in London in the next few months covering various aspects of the business use of social media. He has run similar events for many years inside orgs - now he's opening up to offer them outside. I commend them to you - I know from personal experience how good Euan's work is - it's one of the many reasons he was one of the first people I asked to join the 90:10 group of...
January 26th, 2010
David Cushman

10 Reasons Why Your Social Media Strategy Will Fail

I compiled this for a presentation - with the real-time help of @vero@andrewspong@picklejar - and thought it might be useful to share here. By all means add to it by making comments on this post.Your Social + Media Strategy Will Fail If:You think of yourselves as owners rather than as an enabling platformYou don’t place social + media at the heart of what you do (it can’t be layered on)You fail to listen – and join inYou...
January 25th, 2010
David Cushman

Social Media at Work…arguments for businesses to make it happen!

I’m still amazed to see that social media still can’t get enough respect in the workplace… and still many multinationals don’t get it.They always invoke the same reasons:- security- performance & ROI- not a priority- for young consumers- for B2C, we are in B2B.While it’s certain that most companies’ executives I’ve met think they should ...
January 20th, 2010
Patrick Atallah

Stowe Boyd joins the 90:10 Group

We announced it on the 90:10 site, and he's blogged it himself, but I couldn't let the arrival of Stowe Boyd, as part of 90:10's community of consultants, pass without comment on my own blog.You see, Stowe has been an inspiration to me for quite some time.I love his mantra: "I am made greater by the sum of my connections - and so are my connections".It's such a powerful expression of the power of the network; of the value of...
January 20th, 2010
David Cushman

No 1 in the UK; No 11 in the world

I came across this recently. A list of blogs in which FasterFuture emerges as No1 in the UK (No 11) globally.|It always interests me; the lists this blog ends up on. What is pleasing is that there is never one type.On this occasion it's a list of the '100 Top PR Blogs' derived from those in the Adage Power 150 ranking (which lists advertising/marketing/pr/marcomms types of blogs). As an aside, looks to me like Neville Hobson's...
January 20th, 2010
David Cushman

El vídeo online, un contenido corporativo estratégico

El vídeo online se está convirtiendo en uno de los formatos imprescindibles para la generación y distribución de contenido por parte de las empresas y un elemento estratégico desde el punto de vista de Comunicación y Relaciones Públicas, entretenimiento o como soporte publicitario. Ello se explica por la nueva forma de consumo de contenido de nuestro público y por el cambio en su comportamiento gracias a las...
January 18th, 2010
Roberto Carreras

Brand 2.0: when crowdsourcing becomes a must..

In my previous post ‘Media Social = Etoile de Mer‘ (in French), I mentioned the example of Red Hat a company that has managed to succeed while participating in and contributing to internal and external communities through social networks. This open source model has thus demonstrated that it is entirely possible to design, develop and ...
January 12th, 2010
Patrick Atallah

10 aplicaciones imprescindibles para Facebook

Probablemente el crecimiento que ha vivido Facebook durante este año, en el que ha alcanzado más de 350 millones de usuarios, continue a lo largo del que está a punto de comenzar. Cada vez son más las marcas, empresas, grupos de música, ONG’s, etc., que crean sus páginas, perfiles, eventos, grupos o causas en esta red social que se ha convertido en la más importante del mundo. Pero sí queremos diferenciar nuestros...
December 29th, 2009
Roberto Carreras

What’s next…?

…in Social Media:“At least one of the dominant tools for social networking will wind down and decline and people will leave it nearly as quickly as they joined it. I have no idea which one it will be, but not even Facebook or Twitter is immune from the possibility. The viral effect works in both ...
December 28th, 2009
Patrick Atallah

Feliz Navidad: mis deseos para 2010

Hace unas semanas recibí la invitación de Marc Cortés para participar en un documento sobre predicciones para 2010 en Social Media. Más que predicciones apunté unas pinceladas sobre lo que deseo para el año próximo y lo que veo, tras este año, que se está configurando como tendencia. Eran unas breves ideas que quiero compartir con vosotros (al mismo tiempo que desearos una Feliz Navidad y desearos lo mejor para el...
December 24th, 2009
Roberto Carreras

Merry Christmas … I don’t

want to fight tonight …
December 24th, 2009
Franz Patzig

Traditional Media vs Social Media: outlook for 2010!

We’re in a new age of realtime information. Earthquakes, the San Diego fires, the shootings in Mumbai, the situation in Iran, and even Michael Jackson’s death. The realtime web beat the mainstream media easily to each of these stories.But, will this disparity increase going forward?In 2008, the terrorist attacks in Mumbai were communicated more quickly ...
December 17th, 2009
Patrick Atallah

¿Qué es una marca para ti?

Me llega una meme por dos vías, a través de Enrique Burgos y a través de Daniel Ponte, así que no me queda más remedio que contestarlo. A pesar de que no soy muy partidario de sentar cátedra a través de definiciones, porque no creo que sea el más indicado para hacerlo si detrás no he dedicado un periodo de reflexión o investigación. La idea parte de Borja y Jaime (MarketingTakeAway), que solicitaban desde su blog...
December 17th, 2009
Roberto Carreras

Comunicatelo, un agregador de noticias sobre Comunicación y RRPP

Recientemente publiqué una entrevista a Víctor Gil, creador de mktfan, un agregador de noticias especializado en Marketing, Social Media, Branding, Tendencias, etc. Hace no mucho también conocí de la existencia de Comunícatelo, un proyecto personal de Sara Moreno, que consiste en un agregador centrado en Comunicación y Relaciones Públicas, pero muy enfocado también hacia temas relacionados con la web social y los...
December 15th, 2009
Roberto Carreras

"Champions for África", un regalo para tod@s

Un grupo de twitteros y blogueros (Enrique Burgos, Chema Martínez-Priego, Maria Infante, Ildefonso Mayorgas, Gonzalo Martín, Borja Muñoz, Carlos de Miguel, María Gamero, Manuel Ángel García, David Bayón, Millán Berzosa, Gonzalo García, Jesús Travieso, Daniel Rodrigo, Pablo López, Emilio Rey…), un grupo de amigos, nos hemos reunido esta mañana con Kanouté, Sergio Ramos y Unicef en el estadio Santiago Bernabéu....
December 14th, 2009
Roberto Carreras

Communities, Word of Mouth, Real Time at #leweb: what else!

LeWeb this year was greater than ever.More than 2,500 participants from 46 countries attended the event in Paris. More than 100,000 followed the event live from their desktop or iPhone via Ustream. All the major internet players were present on stage: Google, Microsoft, Twitter, MySpace, Orange, BT, Facebook, Ning, SixApart, Nokia, PayPal, FON, Meetic, Deezer, ...
December 11th, 2009
Patrick Atallah

Social Tech used by Enterprise at an operational level @BTCare Interview

The market cycle for social technology, at least outside of the US only recently crossed the ‘Chasm’ from simply being this disruptive innovation that nobody, apart from the founders, made any money out of…. Social Media.In part this ‘chasm’ was crossed largely by PR applying the technological innovation to their business function. That made sense ...
December 3rd, 2009
Jamie Burke

Manifiesto en defensa de los derechos fundamentales en internet

Ante la inclusión en el Anteproyecto de Ley de Economía Sostenible de modificaciones legislativas que afectan al libre ejercicio de las libertades de expresión, información y el derecho de acceso a la cultura a través de Internet, los periodistas, bloguers, usuarios, profesionales y creadores de internet manifestamos nuestra firme oposición al proyecto, y declaramos que:Los derechos de autor no pueden situarse por encima...
December 2nd, 2009
Roberto Carreras

BarCamp Mainz – Domains weg

Mir ist eben zu Ohren gekommen, dass ein Unternehmen die folgenden Domains von BarCamp Mainz registriert hat und sich weigert, die Seiten auf die entsprechende Internetpräsenz des BarCamp Mainz weiterzuleiten. Dabei handelt es sich um:www.barcampmainz.de sowie www.bcmz.deAbgesehen von der rechtlichen Bewertung, von der ich ehrlich gesagt keine Ahnung habe und auch nichts wissen will, gehören ...
December 2nd, 2009
Franz Patzig

Umfrage der FH Furtwangen zum “Phänomen BarCamp”

Der Masterstudiengang CSM der Fakultät Digitale Medien an der FH Furtwangen hat sich dem „Phänomen BarCamp“ von wissenschaftlicher Seite genähert und will dazu auch eine Befragung von Barcamp-Teilnehmern durchführen.Alle die schon mal dabei waren, können sich daran beteiligen. DIe Umfrage ist anonym.http://www.netzstudien.org/limesurvey/index.php?sid=53163〈=de
November 28th, 2009
Franz Patzig

De los Social Media al Social Business

Este es un extracto del post “De los Social Media al Social Business”, publicado en el blog de Territorio Creativo.“Social Media is like teen sex. Everyone wants to do it, nobody knows how. When it’s finally done, there is surprise it’s not better”, Avinash Kaushick, Analytics Evangelist, Google.El impacto que ha causado la web 2.0, tanto en términos sociales como tecnológicos, ha influido notablemente a la hora...
November 23rd, 2009
Roberto Carreras

Dreamforce Keynote mit Marc Benioff

Ich bin zur Dreamforce-Konferenz (Disclaimer: von Salesforce eingeladen) und werde die Keynote live bloggen. Ich habe noch keine Ahnung was mich erwarten wird, aber die Spannung ist groß. Dreamforce Keynote
November 18th, 2009
Franz Patzig

Social Technology: Making Big Business Small

I was recently at Barcamp Hamburg hosted by 90:10’s very own Franz Patzig (Head of Germany). Before he was a successful blogger, digital analyst and social media strategist I recently found out he started out his working life doing ‘time’ in his family’s chain of butchers. I know the cliché of a German and sausages ...
November 16th, 2009
Jamie Burke

Relaciones Públicas en un mundo hiperconectado

La semana pasada participé en “Blogs La Conversación”, en una mesa redonda titulada “Relaciones Públicas en un mundo hiperconectado”. Fue una grata experiencia, sobre todo por la compañía: Ivan Pino, Manuel Luque, Ignacio Villoch y Octavio Rojas. Precisamente para fomentar la conversación la dinámica del evento no estaba hecha para presentaciones, no obstante la había preparado y como creo que cada...
November 16th, 2009
Roberto Carreras

Business oath to seek and serve a greater good

I was reading an article in The Economist today about 400 MBA students at Harvard Business School taking an unofficial oath to ‘serve the greater good’. They were rather smugly dismissed as naive or cynically regarded as attempting to market themselves in order to stand out in a competitive graduate job market. But the fact ...
November 11th, 2009
Jamie Burke

El vídeo online conecta con los blogs y ¿crea un nuevo prime time?

El crecimiento del vídeo en la red continua imparable y se ha convertido en uno de los formatos más útiles en cualquier acción de Comunicación, Marketing o Publicidad, ya que se trata de un contenido fácilmente consumible, compartible y distribuible. Pero debemos mirar más allá de las acciones concretas y pensar en cómo emplear el vídeo para generar contenidos de valor para nuestros públicos. Así, la creatividad es...
November 7th, 2009
Roberto Carreras

Entrevista a Joan Jimenez, +j

Hace un tiempo publiqué una entrevista a Víctor Gil, hoy nos toca conocer un poco más a fondo a Joan Jimenez. Es muy interesante este formato, sobre todo para conocer a la gente con la que tenemos relación online, pero que al estar en lejos no vemos con tanta frecuencia como a la gente del lugar en que vivimos. Así que, conozcamos un poco más a Joan.¿Quién es Joan Jimenez?Joan Jimenez es alguien que se esfuerza cada...
November 4th, 2009
Roberto Carreras

90:10 Group – spannende Zeiten voraus

Es war schon lange Zeit für eine Veränderung. Seit 1991 bin ich nun schon selbstständig und bestreite seither als Einzelkämpfer meinen Lebensunterhalt. Nachdem ich beschlossen hatte, die der Sicherheit des mittelständischen, elterlichen Bertriebes mit allen Vor- und Nachteilen den Rücken zu kehren und mich fortan alleine und ohne Unterstützung durch die Welt zu schlagen, habe ...
November 2nd, 2009
Franz Patzig

Unkonferenz in Unternehmen – Beispiel T-Systems MMS

Am 11.09 fand bei T-Systems MMS in Dresden das DigitalLifeCamp, die erste interne Unkonferenz, als Weiterbildungsmaßnahme statt. Mission: Interdisziplinärer Wissensaustausch und Auseinandersetzung mit innovativen Technologien. Da ich durch mein Engagement bei BarCamps mittlerweile einige Erfahrungen mit diesem Format  gesammelt habe, hat man mich seitens T-Systems engagiert, um bei der Planung und Durchführung des Events...
October 29th, 2009
Franz Patzig

Being a 90:10 Business

As you may or may not have heard we recently left Brando Social to setup The 90:10 Group.  It’s been a great 13 months that saw us grow from a team of 2 to 15, build a network of leading thinkers from around the globe and achieve some pretty significant client wins along the way. ...
October 29th, 2009
Jamie Burke

Blogs. La Conversación 2009: Comunicación y Relaciones Públicas en un mundo hiperconectado

Recuerdo hace un tiempo cuando seguía Blogs La Conversación a través de Internet y leía lo que se publicaba sobre el evento. Así que grata fue la sorpresa cuando me contactaron hace unos meses desde la organización (gracias Elvira y Octavio) para participar en una mesa sobre “Comunicación y Relaciones Públicas en un mundo hiperconectado”, a mi, que lo único que hago es mucho trabajo -o trabajar mucho-, alguna que...
October 27th, 2009
Roberto Carreras

Un nuevo modelo de Marketing, Publicidad y Comunicación: el Tiempo Real

ARTÍCULO PUBLICADO EN YOROKOBU: PINCHA AQUÍ PARA ACCEDER AL ARTÍCULO DE LA REVISTAHace unos días uno de los blogs más importantes sobre Social Media, Tecnología y Tendencias, Read Write Web, marcaba como tal la web en tiempo real (Real Time) y su influencia en entornos corporativos, especialmente para los departamentos de PR, Marketing, Publicidad, etc. El tiempo real está siendo este año una parte imprescindible de...
October 18th, 2009
Roberto Carreras

BarCamp Hamburg – Info zur Anmeldung

Gerade habe ich folgenden Newsletter verschickt:Hallo BarCamper,nicht mehr ganz 4 Wochen und das BarCamp Hamburg öffnet seine Türen. Wie auch im vorherigen Jahr, werden wir 400 Plätze haben. Die Anmeldung für die Veranstaltung, die dieses mal schon an einem Freitag beginnt, öffnen wir am kommenden Mittwoch, den 21.10.2009Ab 12.00 Uhr kann man sich für die ...
October 16th, 2009
Franz Patzig

The Social Media Count

Interessante Visualisierung von Social Media Statistiken. Die Quellen aus denen sich die Zahlen speisen, stehen beim Orignalpost von Personalize Media und sollen laufend Updates erfahren. Das Widget und ein weiters zum Thema Mobile, beide zum Einbinden, findet man ebenfalls dort.
October 16th, 2009
Franz Patzig

21 pasos a seguir para monitorizar tu marca y controlar la conversación

El eterno debate en cualquier acción en Social Media: la necesidad de monitorizar. Una ardua, pero necesaria, tarea a la hora de elaborar informes de cualquier acción y, aunque nos pese, a la hora de mostrar resultados de nuestras acciones, no nos sirven los meros números de followers o amigos, no significan mucho si van acompañados de algo más cualitativo y cuantitativo. En este sentido ha sido muy revelador el post de...
September 30th, 2009
Roberto Carreras

Entrevista a Víctor Gil, entre otras cosas, creador de mktfan

Hoy traemos una novedad en este blog; la ocasión lo merecía ya que recientemente Víctor Gil ha creado una excelente herramienta: mktfan. Un agregador de noticias social sobre marketing, social media, tendencias, estudios… En definitiva, todos esos temas que tenemos dispersos entre Twitter, Facebook, Netvibes, Google Reader (Bloglines…), etc. Vamos a conocerle un poco más -os aseguro que merece la pena- y a su...
September 28th, 2009
Roberto Carreras

Dando la bienvenida a Yorokobu... y a los apasionados

Si hay algo especialmente bonito en el mundo laboral es la sensación que vives cuando te encuentras con personas que de verdad creen en lo que hacen por encima de todo, les apasiona su trabajo y lo convierten en su vida, no viviendo para trabajar -cosa que no me gusta especialmente- sino disfrutando de su quehacer diario y de sus ideas.Escribiendo este post de bienvenida a Yorokobu me he acordado de Emilio...
September 23rd, 2009
Roberto Carreras

What if MSN bought Twitter?

There has been a lot of speculation on the value of Twitter and quite rightly. I won’t explore it all but the most recent one says maybe a billion but I think this kind of assessment of the value of social media has to be done differently if it’s going to be done seriously.To begin ...
September 17th, 2009
Jamie Burke

Vídeo online e Identidad Digital: el caso de TitanluxTV

El vídeo online ya no es tendencia, es una realidad innegable. Según un estudio de Microsoft Advertising y ZenithMedia, España es el país europeo donde un mayor número de internautas han visto vídeos online en el ordenador, un 87% frente al 63% de franceses. No obstante, somos los últimos en lo que a ver vídeo en el móvil se refiere, un 16% de usuarios lo han hecho, frente al casi 30% del Reino Unido. Según Universal...
September 17th, 2009
Roberto Carreras

La importancia de los estudios y las estadísticas en las acciones de Social Media

Si hay algo interesante, a la vez que confuso, son los estudios y estadísticas sobre el uso de los Social Media, su comparativa, etc. Informes de muy diversas fuentes suelen proporcionar datos distintos. Sin embargo, creo que lo más importante de ellos es saber mirar un poco más allá y captar la esencia y la tendencia que marcan y utilizarlos para saber por qué usamos una y otra herramienta en función de nuestra...
September 10th, 2009
Roberto Carreras

Some questions to ask when thinking about making a website.

When a client asks you to build a website you should consider the below before responding.. - What is the desired action? Not what is the desired website action but human action? Is it to buy something. Believe something. Join something. Contribute something. What does the role of the website play in achieving that goal? - Does ...
June 11th, 2009
Jamie Burke

Some inconvenient truths about the networked world that could save your asses.

It’s nothing new to suggest that the Network disrupts all it touches. Working as a specialist in the networked space over the last year it shouldn’t have come as a surprise all the things I had previously believed as a marketer, professional, businessman and more should also be disrupted. By focusing purely on working with ...
May 19th, 2009
Jamie Burke

What should a qualification in social media look like?

What should the syllabus look like for a qualification in social media?
March 15th, 2009
Jamie Burke

People

Jamie Burke
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Roberto Carreras